TCL wins prestigious 2017 IFA Product Technical Innovation Awards

TCL, one of the largest consumer electronics companies in the world, has been honored by International Data Group (IDG) and German Industry & Commerce Ltd (GIC) with the “Quantum Dot Technology Gold Award” for the TV XESS/85 X6, a 2017 IFA Product Technical Innovation Award. In addition, TCL’s T-Guardian Air conditioner won the “Intelligent Security Innovation Gold Award.”

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As one of the largest and most influential trade fairs of consumer electronics and household appliances, Internationale Funkausstellung Berlin (IFA) is an important opportunity for companies worldwide to display their products. The IFA Product Technical Innovation Award is granted by a professional and impartial panel of judges, on the basis of product design, functionality, and innovative features.

“We are thrilled to receive this award, in recognition of our ongoing commitment to the TV industry and our innovative QLED TV. We remain focused on harnessing the power of new technologies such as Quantum Dot to deliver a whole new standard of intelligent entertainment experience,” said Zhang Shaoyong, general manager of Product Center for TCL Multimedia.

Leading the company’s lineup of IFA award-winning products is TCL’s QLED flagship XESS Private Theatre X6. The supersized, 85-inch XESS Private Theatre X6 offers a premium, immersive visual experience with its Quantum Dot display technology, picture processing ability, and Dolby Vision High Dynamic Range (HDR). Leveraging the HDR technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast and a fuller palette of rich colors.

The X6 comes with a Harman Kardon sound system, offering 12-sound channels and 360-degree surround stereo sound with a 10-inch woofer. The volume generated by the 7.1.4 sound system reaches 40L. It also supports Dolby Atmos sound technology and DTS: X 7.1.4 technology. Dolby Atmos delivers an immersive sound experience that places and moves audio anywhere around you, including overhead, so that viewers are in the middle of the story. Its craftsmanship integrates metallic elements with walnut woodgrain texture. Being 24.8mm wide, the XESS Private Theatre X6 is one of the thinnest, supersized TVs and the thinnest of those above 80 inches that apply local dimming technology.

Jennifer Xu, vice president of IDG Asia said, “This year, the IFA Product Technical Innovation Award is about Intelligent Technology. ‘Smart’ has become a key word in the pursuit of the next generation of cutting-edge consumer products. TCL’s XESS Private Theatre X6 offers a combination of beautiful hardware and state-of-the-art technology and delivers the latest, exciting breakthroughs that consumers have been waiting for.”

These latest wins follow a number of other TCL product awards bestowed earlier this year. Notable among these is the X2, TCL’s Android QLED TV from the company’s flagship series, which received the iF Design Award 2017. TCL’s award-winning product portfolio also includes the C70 TV, which won the EISA BEST BUY 2017-2018; and C2 series, which got the Red Dot Award: Product Design.

Additionally, TCL remains focused on its global innovation, investing four percent of its annual revenue in R&D strategy, totaling RMB4.27 billion in 2016. TCL has also established a total of 23 R&D centers around the world. As of 2016, TCL ranked the fifth in patent application in the same industry in China with a total of 24,669 patents application. At IFA 2017, the company introduced XESS Private Theatre X6, the ultra-slim smart TV P6 as well as its roadmap for artificial intelligence. TCL aims to transform the television entertainment experience with new content solutions.