Tanduay, the world’s biggest-selling rum brand, marked its entry into the Australian market with a dazzling launch party held at Bar Bambi in Melbourne.
The event, hosted by Tanduay’s Australian partner, Jonathan Paige International (JPI), was attended by a distinguished guest list, including executives from Tanduay Brands International, Consul Generals of the Philippine Embassy – Ralph Vincent Abarquez and Jan Sherwin Wenceslao, alongside valued JPI executives.
Guests were treated to a delightful array of cocktails, showcasing Tanduay’s versatile range. From Pineapple Daiquiris with Tanduay Gold Rum to Orange Mai Tais with Tanduay Gold and Silver Rum, Dark N Stormys with Tanduay Spiced Rum, and Rum Old Fashioneds with Tanduay Double Rum, the evening was a celebration of the brand’s craftsmanship and diverse flavor profiles.
The launch party not only showcased the rich heritage and quality of Tanduay Rum but also highlighted the collaboration between Tanduay Brands International and JPI, promising to elevate the Australian spirit scene.
Marc Ngo, International Business Development Manager and Senior Brand Manager, Tanduay Brands International, expressed his excitement about Tanduay’s entry into the Australian market.
“Our company has a long history of craftsmanship, producing and selling quality rum for the past 170 years,” he said. “We are the World’s Number 1 Rum for six consecutive years, and with the Brand of the Year Award from the World Branding Awards for seven consecutive years, we’re proud of our heritage in every bottle.”
Ngo continued, “Tanduay is ready to be the life of the party in Australia, and with JPI by our side, we’re turning every Aussie gathering into a tropical fiesta. We’re bringing a slice of the Philippines to your backyards, and we want you all to be part of the adventure.”
JPI said that the company is committed to sourcing the finest beverages worldwide, considering the evolution of new lifestyle choices and global trends within the drinks industry.
Sean Ekanayake, Managing Director of JPI, expressed his pride in being recognized as a genuine player within the Australian spirits market. “When global giants like Tanduay approached us at JPI to represent their portfolio, it must mean we are doing something right and are a trusted and genuine partner to manage their brands,” he said.
The company prides itself for bringing a point of difference to the beverage industry with their premium and unique portfolio. JPI has decades of experience and expertise in global brand development across all facets of the food and beverage industry.
Founded in 1854, Tanduay is the Philippines’ leading rum brand. It has won numerous international accolades throughout the decades and has been declared the World’s Number 1 Rum in terms of sales. Its rums are crafted using Asian heirloom sugarcane strains and a unique fermentation process that spans 12 hours, followed by distillation in its own distilleries in the country.
With a production capacity reaching an impressive 77,000 cases daily, each bottle of Tanduay Rum is a testament to a lineage built on tradition and excellence. Two distinct ageing methods, the single-barrel method and the solera ageing process, are used to create the unique flavor of Tanduay. A Master Blender ensures the consistency and quality at each production stage, with a commitment to delivering rum perfection.
Apart from Australia, Tanduay is also present in North and South America, Eastern and Western Europe, the Middle East, and Asia.
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