Suzuki Live: A celebration of victory in harmony

Suzuki presents a dealer convention like no other at the luxurious Conrad Manila in celebration of a very successful year in harmony with the very strong relationship that the motorcycle giant has with its partners.

Advertisement

More than a get-together, Suzuki brought the event to a whole new level with a concert theme bringing in live entertainment, giving a glimpse of the company’s continuous innovation, and presentation of exceptional awards to partner dealers.

As the year passed by, Suzuki Philippines remains true to its commitment to excel and carry on the demands and needs of the motorcycle market by striving to give its customers the highest quality products, exceptional customer service, economically designed machines, safe, and environment-friendly two-wheel vehicles. But all of this will not be possible without the trust and collaboration of its dealers which grows stronger over time. With this, the annual dealer convention was held to recognize the dedication of Suzuki’s partners and celebrate its 31 years of passion and excellence in the Philippines.

A night of musical revelry and surprises

The event became more than a convention as the whole event was music-filled and aptly called as Suzuki Live!—a first in Suzuki history. Suzuki Live! kicked off with an astounding song number led by the very energetic President of Suzuki Philippines Hiroshi Suzuki joined by the General Manager for Motorcycle Division Sales and Marketing Jun Bulot.

Suzuki Philippines Managing Director Norminio Mojica, Director for Manufacturing and Engineering Division Atsushi Koizumi, General Manager for Production Department Hiroaki Muto, and Assistant General Manager for Production Admin Department Ruben Tamayo also gamely participated at the opening together with the rest of the team Suzuki Family.

Adding to the excitement were astounding presentations of Suzuki’s new motorcycles alongside the musical numbers and play of lights.

‘Para sa Lahat ng Trip Mo’ campaign

Introducing the latest and one of the biggest news of the night is the brand’s campaign for the young generation. Suzuki acknowledges that millennials love to innovate and are always seeking new adventures, images, and styles that will bring out the best in them. With this, Suzuki took the initiative to ride on the exciting journey of the young generation and align its product to their vibrant life. The idea is to attend to the young generation’s various activities and present a perfect motorcycle companion that they can be with anuman ang trip nila o saan man nila trip pumunta thus the campaign title: Para sa Lahat ng Trip Mo. Joining Team Suzuki in this campaign are the hottest young icons of the Filipino youth: Liza Soberano and Enrique Gil.

Along with the brand campaign is the launch of the new colors of Suzuki’s Underbone motorcycles: Smash and Shooter. At the same time, the global Suzuki scooter, the Address, gets a new look. The Smash now comes in Frenetic Magenta and Frenetic Purple. Meanwhile, the Shooter Fi’s spokes and mags are now packaged in Cool Dazzling Yellow, Frenetic Purple, and Matte Black Edition—all fitted para sa lahat ng trip ng mga kabataan.

The Burgman 200 ABS

Suzuki brings a new definition to urban riding by taking the internationally renowned Burgman 200 ABS to the local streets. The Burgman 200 ABS is a global maxi scooter that promises to give every rider’s luxury and convenience in maneuvering inside and outside the city. With top-notch performance powered by a 200cc fuel injection system, engine ABS braking system, huge storage compartment packaged in a very stylish design, one can glide leisurely through the streets of the metro and have a smooth touring experience in the most beautiful places.

The Raider Matte Black Premium Edition and the Gixxer

Also showcased at the event are the Raider Breed models in their new handsome color—the Matte Black Premium Edition. This new look is available in the Raider J115 Fi and the Underbone King, Raider R150.

The very popular Gixxer, on the other hand, is made more exXhilirating with the new jingle that’s perfect for its riders.

The Suzuki Concept GSX

Even as the brand gets ready to welcome its 100th anniversary in 2020, Suzuki is already preparing for the next 100 years. Suzuki aims to deliver new surprises and excitement while perfectly matching the ever growing active lifestyle of the Filipinos. Suzuki will continue to expand through innovation and delivering the most advanced technologies. The symbol of this commitment is presented at the event as well the inspiration of the future Suzuki GSX lineage—the Suzuki Concept GSX.

A night to remember

The party was made more special with the attendance of the celebrities who brought the motorcycles to life with their special performances. The sexiest woman in the country, Jessy Mendiola, performed a sizzling dance number to the tune of the Gixxer jingle. Proving that Suzuki is fitted for the young generation, young stars Inigo Pascual, Sofia Andres, and Loisa Andalio joined the fun of the “Para sa Lahat ng Trip Mo” segment.

It was indeed a special night to remember because Team Suzuki ensured that everyone from its internal family were in attendance as representatives of each department welcomed the dealers and media guests. Special guests from Suzuki Motors Corporation Yohei Shinozaki and Kohei Yahata flew directly from the brand’s headquarters in Japan to witness the event.