Starbucks has achieved its 5,000th store opening in Gwangyang-si, South Korea, marking a significant milestone in its continued growth journey in the Asia Pacific[1] region where it has achieved net new store growth of 8% over the past 12 months. Located on a major road that connects residential areas with business districts, the new drive-thru store represents a diversifying portfolio and continued expansion across the Asia Pacific region.
“The opening of our 5,000th store in Asia Pacific reaffirms our commitment to bring the unparalleled Starbucks Experience to more customers in one of our fastest growing regions,” said Michael Conway, group president, International and Channel Development for Starbucks. “Asia Pacific is a dynamic and diverse engine of growth for Starbucks globally. As recovery continues, the region achieved over 20% sales growth year on year, demonstrating the strength and relevance of the brand. We are well positioned for further growth with our licensed business partners, who continue to elevate the Starbucks Experience across a range of innovative store formats.”
Accelerating store expansion across cities in Asia Pacific
Remaining true to its mission – to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time – Starbucks plans to expand further in the region by opening 400 stores this year to serve additional communities in major cities and beyond.
In the vast market of India, Starbucks plans to build on its existing portfolio of over 300 stores across 40 cities by extending its footprint into at least five new cities. Across Southeast Asia, the company also plans to expand its stores beyond the metropolitan areas of Indonesia, Thailand, Malaysia, and the Philippines. In Laos where it first opened its doors in November last year in the capital city of Vientiane, Starbucks also plans to open a new store this year.
Diversifying store formats to meet evolving customer preferences
Strategically located along a major road in the highly populated residential area in Gwangyang-si, the new Gwangyang Madong drive-thru store is a 500 sqm freestanding store that is easily accessible from Gwangyang IC and Suncheong City. Fully equipped with the latest digital features and technology, the new drive-thru store offers customers on-the-go the convenience of enjoying a beverage from the comfort of their cars; and customers that choose to visit the store a warm and welcoming third place to connect while enjoying their favorite coffee.
Taking inspiration from the vibrant nature of the area, the exterior of the building features soft curved corners complimented by oversized windows, sometimes spanning over two floors, located on multiple sides of the building. The abundance of natural light flowing in highlights the warm and muted colour tones, along with the smooth forms inside the store, providing a pleasant contrast to the colourful and vibrant art pieces that celebrate coffee and the communities that support it. This deliberate combination of elements contributes to creating a refreshing and tranquil atmosphere for customers to enjoy their favorite cup of coffee in beautiful surroundings.
Starbucks drive-thru stores across Asia Pacific have more than doubled in the last four years, many of which have become community hubs at residential areas, with some fitted out with private rooms that can be booked for business meetings, study sessions or family gatherings. Building on its existing portfolio of over 600 drive-thru stores in the region, Starbucks plans to add over 100 more this year to cater to customers wanting to enjoy a welcoming third place in the neighborhood or a beverage on the move.
Emmy Kan, president for Starbucks Asia Pacific said, “That our 5000th store in Asia Pacific is a drive-thru store speaks both to the changing habits of our customers, and of our determination to meet them where it is most convenient, while still offering the Starbucks connection. We will continually enhance our store formats and innovate, not just to cater to changing customer behaviors, but also to fuel growth in Asia Pacific.”
Building on the welcoming third place experience Starbucks is known for, the company also plans to open more Starbucks Reserve stores across Asia Pacific to bring customers an intimate, multi-sensory coffee experience that features a selection of the rarest, most extraordinary coffees Starbucks has to offer. There are now more than 145 Starbucks Reserve stores across 11 Asia Pacific markets.
[1] Excluding China and Japan
