Spotify February Beats: Spotify brings K-Love to every type of K-Pop stan

For the early-stage stans: Hottest K-Pop groups on the rise

NewJeans got our attention! This breakthrough group surprised the K-Pop world in 2022 when they released their first single, the aptly-titled Attention, without any teaser material — which is contrary to the typical K-Pop debut ritual. It was then followed by their single Hype Boy which brought them more recognition as they grew their fandom and made waves around the world. They amped up the momentum this year with the release of OMG, their first comeback album.

Advertisement

In an exclusive interview with Spotify, NewJeans’ Minji, Hanni, Danielle, Haerin and Hyein talked about the inspiration behind OMG, their greatest accomplishment in their career, their biggest wish this 2023.

Joining NewJeans in the roster of K-Pop rookie groups to watch out for in 2023 are LE SSERAFIM, TNX, CLASS:y, and Lapillus. Top releases from these up-and-coming K-Pop groups (and more!) are featured on Spotify’s K-Pop ON! playlist. 

For the bias-devotees: Latest release from one of our fave idols

Fresh release alert! Boy group TOMORROW X TOGETHER (TXT) made a comeback early this year as they dropped their fifth mini album The Name Chapter: TEMPTATION! TXT’s trademark of storytelling through music is showcased once again in this new album, as it follows the portrayal of a young boy and the temptation to stay young and free. 

TXT reveals more details on The Name Chapter: Temptation, including their favorite moments about the album and their plans this 2023, in a recent Spotify interview. 

For the deep divers: Newest Discover This episode from Spotify ft. JUNNY 

If you’re a die-hard K-Pop fan and want to learn everything there is to know about K-Music: what better way than by tuning into your beloved idols discussing just that.

Beyond K-Pop: A Journey Through Music Genres in South Korea, the latest episode from Spotify’s Discover This series, features some of the biggest names in Korean Hip Hop including Tiger JK, Yoon Mirae, Jay Park, Sam Kim, and the episode co-host JUNNY, as they take a deep dive into Korea’s dynamic musical genres and the future of the K-Wave.