Spotify brings fans more ways to engage with highly anticipated BARBIE

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Spotify brings fans more ways to engage with highly anticipated BARBIE

BARBIE has taken over soundwaves across the globe – in fact, Spotify has seen more than 620,000 Barbie-related user-generated playlists, with top tracks like “Barbie Girl” by Aqua, “Barbie Tingz” by Nicki Minaj, and “California Gurls” by Katy Perry and Snoop Dogg being added to playlists. 

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To celebrate the highly anticipated world premiere of BARBIE, Spotify is refreshing its exclusive Barbie Official Playlist with new tracks including Dua Lipa “Dance The Night, Billie Eilish “What Was I Made For” and Nicki Minaj, Ice Spice “Barbie World (with Aqua).”

Plus, Spotify users will experience:

  • Across mobile, listeners will enjoy an easter egg that transforms the progress bar into BARBIE pink as fans listen to the official playlist. 
  • Living in a Barbie World destination for Free and Premium users on mobile and desktop featuring the Official Playlist and personalized playlists like our Barbie-inspired Hot Pink playlist along with y2kSummer Pop and more.
  • Film footage from the BARBIE movie is now added to select tracks through Spotify Canvas, providing an immersive fan experience. 

BARBIE is now showing in theaters nationwide.

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