Just what can your luncheon meat do? SPAM answers by going out of the kitchen and bringing something fresh to the table—be it a recipe or a boy band.
Hormel Foods International, which produces the globally famous premium canned meat, launches the SPAM CAN! ad campaign in the country three years after its first airing in the US. Gathering media friends and the public for a one-day event, SPAM shows how its 80-year-old reputation can take on the diversity of its patron’s tastes.
The SPAM CAN! launch featured a number of booths such as the SPAM Can-aoke and SPAM Dance-off, as well as stalls offering free SPAM bites. As part of its advocacy to end hunger and promote healthy children worldwide, SPAM also partnered with Children’s Hour, a non-profit organization supporting children health and education, through the Make a Hero SPAMWICH stall where you can make your own sandwich for only P100. SPAM promised to double the proceeds collected during the day, and announcing a hundred-thousand donation to Children’s Hour during the noontime break.
Lifestyle Asia’s Curiosity Got the Chef host and kitchen master Sharwin Tee also demonstrated how to make puto, fries, and chips out of SPAM Classic, while SPAM Senior Brand Manager Jaynee Sherman presented the upcoming TV commercial.
SPAM also introduced its own boy band—ALL4SPAM—”because Filipinos are known to be some of the most talented singers in the world,” according to Sherman. The four-member team composed of nice guy Pepper, bad boy Supreezy, goofball Mad Mic, and heartbreaker Ace are slated to appear on the tube from the SPAM TVC and other guestings.
“We have specifically chosen to launch the SPAM CAM! campaign in Manila because we see the potential to grow the market of SPAM lovers by showing consumers how versatile SPAM products are,” Sherman says.
The Philippines currently ranks as the third top market among 40 other countries, with Lite, Classic, and Less Sodium as the bestselling variants. Other flavors sold in leading supermarkets include Bacon, Oven Roasted Turkey, Hickory Smoke, Hot & Spicy, Jalapeño, Teriyaki, Black Pepper, Chorizo, Tocio, Garlic, and With Cheese.
