Sony’s EXTRA BASS pumps up the ULTRA Festival experience

Sony returns with a bang as the official wireless speaker, headphone and home audio system partner for four ULTRA Worldwide festivals across the Asia market – Singapore, Korea, Taiwan and the Philippines. Bringing the party live to electronic dance music fans across the region, Sony is also proud to be a Live Stream Partner for ULTRA Singapore. With an exciting lineup of promotional activities planned in the lead up to and during ULTRA, fans can look forward to the ultimate festival experience with Sony.

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Returning to the Lion City for its second full-scale edition, ULTRA Singapore will take place on June 10 to 11, 2017. ULTRA Worldwide is the world’s premier electronic music festival brand, featuring leading DJs and state-of-the-art production. Attendees will be invited to experience the smooth rhythms and deep bass beats of ULTRA Singapore at the Sony booth, powered by EXTRA BASS featuring Sony’s immersive EXTRA BASS Club Room. Festival goers will also be treated to Sony’s latest audio offerings and ultimate entertainment experience with our industry-leading 4K Digital Cinema projectors.

ULTRA Live Powered by Sony EXTRA BASS

As the exclusive Live Stream Partner for ULTRA Singapore, Sony will bring the ultimate experience to fans at selected Sony Stores in Southeast Asia. To top it all off, in-store activities and promotions will be rolled out with opportunities for consumers to win free tickets to ULTRA Worldwide events with the purchase of selected Sony EXTRA BASS products.

Road to ULTRA Philippines

There will be in-store promotions where customers will get a chance to win tickets to Road to ULTRA Philippines in Manila happening on September 15, 2017.

Sony EXTRA BASS at ULTRA Singapore

ULTRA Singapore partygoers will be invited to try out Sony’s latest EXTRA BASS range of audio products at the Sony booth, designed to enhance the listening experience with deep bass notes for today’s most popular music genres. These include the:

• MDR-XB950N1 – Wireless headphones with noise cancelling technology that eliminates ambient sounds so you can focus on the music.
• MDR–XB510AS – In-ear wireless sports headphones with arc supporters to provide a perfect, stable fit for active users with an IPX5/IPX7 water resistant design.
• SRS-XB20 and SRS-XB30 – Made for today’s heavy-hitting bass lines and dropping beats, EXTRA BASS technology delivers powerful, clear bass sound where it’s hard to find – in a compact, portable speaker. The result is a full, deep, resonating sound with synchronized flashing lights that’s perfect for a night of electronic, hip-hop or your favorite music genre. All speakers feature easy, one-touch connectivity and music streaming with NFC and Bluetooth® compatibility so you can bring your party anywhere. The perfect combination of style and portability, this newly expanded EXTRA BASS wireless speaker series looks and sounds great wherever you put them, indoors or out. Take them to a pool party with peace of mind, knowing that the IPX5 rated water-resistant design will protect them against splashes.
• GTK-XB7 – A high-powered portable home audio system with bombastic bass, featuring vibrant speaker lights to create a club-style atmosphere that’s perfect for house parties.

All products are currently available at all Sony Stores, Sony Centre and selected Sony authorized dealers.