Sony Philippines will hold its first-ever Extra Bass Mall Tour around the Metro beginning February 11. This will showcase all of Sony’s key products from its Extra Bass series (MDR XB450AP, MDR XB50BS, MDR XB650BT, MDR XB80BS, SRS XB3, GTK XB5, and GTK XB7) for all music fans to enjoy.
“Getting brand fans to enjoy powerful, punchy bass sounds with our products through this first-ever EXTRA BASS Mall Tour is part of the Sony mission to bring the best music experience closer to consumers,” says Nobuyoshi Otake, president and managing director of Sony Philippines.
The first stop of the Extra Bass Mall Tour will be at the Event Center of SM Megamall on Feb. 11-12. This will include interactive displays, fun activities, and some on-ground contests. To officially kick-off the mall tour, Sony will also hold its Extra Bass Dance Challenge, a hip hop dance competition that will include up to 15 collegiate-level dance groups who underwent auditions prior to the event.
Also get to catch Sony Personal Audio Extra Bass Ambassador DJ Rammy Bitong as he leads an Extra Bass DJ Workshop and Silent Party on Feb. 12. Joining him on that day would be UPeepz, 2016 World Hip Hop International Mega Crew Division Champions and also Sony Extra Bass Ambassadors, for a dance clinic that’s open to the public.
If you’re way up north of the metro, catch the Sony Extra Bass Mall Tour at the Activity Center of TriNoma on Feb. 24-26. Design your own headphones, touch, and try the various Extra Bass products, and enjoy several DJ and dance group performances.
Catch the last leg of the Extra Bass Passion Weekend at the Eastwood Mall Atrium on March 12 where Sony has planned something very special for consumers with a special appearance and performance from Sony Personal Audio Ambassador Nadine Lustre.
To make this even extra special for music fans, Sony recently launched its Feel the Passion. Feel the Bass promo that provides consumers a chance to win and join the meet and greet with Nadine. Every single receipt purchase of any Sony Extra Bass products (MDR-XB450AP, MDR-XB50BS, MDR-XB650BT, MDR-XB80BS, SRS-XB3, GTK-XB5, and the GTK-XB7) at participating Sony Centers and authorized Sony dealers nationwide from February 1-28, 2017 entitles the customer to one e-raffle entry for the promo.
Winners will be announced and notified on March 3 where five lucky individuals will get one VIP seat during Nadine’s stage performance, backstage pass to the meet and greet with her, and some premium item giveaways.
“This three-weekend EXTRA BASS Mall Tour is not just a simple mall tour. We are providing an opportunity for consumers to share their passion for music, art, and dance. Drop by any of the malls that we’ll be in this February and March to catch all the fun activities we have especially lined up for Sony fans and music lovers,” says Alvin de Vera, senior director for Brand & Customer Communications Division of Sony Philippines.
