For the evolving eco-conscious Filipino consumer, using everyday products that are natural, cruelty-free and locally-made is a step towards greener living. SM is also making intentional green choices that benefit the environment in the long run which includes supporting local craftsmen, recycling, and reducing energy consumption.
With the SM Green Finds program, the group offers Filipino consumers greener choices by making them easier to find around their stores.
Recently launched at SM Store Mall of Asia, the SM Green Finds Pop-Up offers to make green living as easy and effortless as possible for Filipinos.
From locally-made products from artisans, clean beauty, green technology, and multifunctional homeware, the Green Finds badge will make it easier for customers to spot products that will inspire them to make greener choices.
“We have an assortment of products and our specialty brands that cater to all types of Filipino consumers. With the SM Green Finds, we are able to bring a greener shopping experience to our millions of customers while also encouraging our suppliers to take the steps towards greener practices,” shares SM Retail Vice President for Corporate Communications Cathy Ileto.
What to expect at the SM Green Finds
With almost 1,200 sustainable choices, Watsons, a trusted health and wellness brand, has already begun to take the steps in offering more environmentally-friendly options on their shelves.
The Body Shop remains to be a purveyor of ethically-sourced goods inspired by nature. Consumers can guiltlessly indulge in vegan fragrances, organic hair care and body products, as well as makeup free of animal testing. They have also switched to 100% recycled hair care bottles.
If there’s a brand that takes pride in showcasing uniquely Filipino crafts as it embraces heritage, Kultura is definitely the one that comes to mind. Kultura offers handmade products with natural or recycled materials using sustainable and traditional techniques while successfully highlighting the beauty of Filipino artistry, craftsmanship, and ingenuity.
Cooking, cleaning, and decorating using green materials are now made easier and accessible through SM Home, the flagship homeware brand found at SM Store.
Baby Company, the one-stop shop for new and experienced moms since 1991, has also made its commitment to help moms go the extra mile by introducing reusable and multifunctional baby products.
Join the SM Green Movement
Find your way to the SM Green Finds Pop-Up Shop at SM Store Mall of Asia and be part of the green movement. For more information about the green shopping experience with SM, go to https://shopsm.com/collections/green-finds.
