Sitel Group embraces the future with global rebrand to Foundever

Sitel Group®, one of the largest global providers of customer experience (CX) products and solutions, has announced its official transition to Foundever™, a global rebranding move that further underscores its relentless commitment to innovation, dynamism, and top-notch customer experience (CX) delivery. 

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The new brand celebrates the expertise on which the company was founded, and maintains the same level of curiosity and passion it has been known for. 

““Found” represents our constant curiosity to innovate and create grounded solutions, and “ever” signals our agility and drive to continuously adapt to the changing needs of the market and our clients,” Cecile Mae-Moreno Venancio, Sr. Director for Marketing – APAC, said.

“And since CX remains largely rooted in human-to-human interaction, we never cease to look for ways to ensure our solutions maintain a strong human-centric element throughout our almost 40 years in the industry.” 

Beginning as a small startup, Foundever grew to become a global company that delivers over 9 million customer conversations and insights each day. By combining scalability, award-winning culture, and innovative solutions, the company is able to stay ahead in the CX game for the world’s leading brands. 

With support available for over 60 languages and headquarters in 45 countries, Foundever is capable of serving over 750 brands across America, Asia Pacific, Africa, and Europe. Its staff is numbered at around 170,000 worldwide.  

Since acquiring Sykes Enterprises, Inc. (SYKES) in 2021, Foundever has established its position as one of the top CX providers in the world. In the Philippines, the acquisition created a mutual employment advantage between the two companies and saw the number of SYKES’ employees across the country grow to over 40,000.

“Our team remains committed to learning, designing, and integrating solutions that meet the specific needs of clients. This includes taking time to know individual cultures, values, and operational models to address unique business challenges,” Venancio said.

Foundever™ is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.   

Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX.   

Get to know us at www.foundever.com and connect with us on Facebook, LinkedIn and Twitter.