The Philippines is among the eight most sought-after “hop” destinations for travelers across Asia as they usher in the Lunar New Year, Agoda reveals. According to search data from the global travel platform, Japan was the most-searched destination overall, followed by Malaysia and Thailand.
This year, Agoda insights also show that many travelers are opting for short hops to neighboring destinations for the festivities, with the top hop destinations for Philippine travelers being Singapore, Japan, Thailand, Hong Kong, and Malaysia. Notable exceptions to this trend include travelers from China and Japan who, seeking warm weather, push Thailand to the #1 spot for these origins. Thai travelers, on the other hand, are looking to head to the cooler climate of Japan.
| Most searched destinations |
| Japan |
| Malaysia |
| Thailand |
| Indonesia |
| Singapore |
| Vietnam |
| South Korea |
| Philippines |
“It is great to see confidence in international travel returning especially in the more recently opened markets of Japan, Korea, and Taiwan. We expect there will be a surge in travel from mainland China, with Thailand, Macau, Taiwan, Hong Kong, and Japan back on the wish lists this Lunar New Year. However, it might be too soon to expect a full recovery, given the challenges with flight capacity and prices,” said Omri Morgenshtern, Chief Executive Officer of Agoda.
Agoda’s search data also reveals the top choices within the three most popular markets by volume, Japan, Malaysia, and Thailand. Cosmopolitan cities are a major draw in Japan, with Tokyo, Osaka and Fukuoka being the three most searched destinations. Reflective of its appealing cultural heritage and its bustling city vibes, Agoda’s search data shows Kuala Lumpur taking top spot in Malaysia, followed Malacca and Penang in second and third place respectively. In Thailand it’s Bangkok that takes number one slot, followed by coastal party town Pattaya and culture-rich Chiang Mai.
The Philippines, meanwhile, has made the list of the top five ranked destinations among Malaysian, Singaporean, and South Korean travelers.
Top five ranked destinations by market for the Lunar New Year 2023
| Philippines | China | Indonesia | Japan | Malaysia |
| Singapore | Thailand | Malaysia | Thailand | Thailand |
| Japan | Hong Kong | Singapore | South Korea | Indonesia |
| Thailand | Macau | Thailand | Taiwan | Singapore |
| Hong Kong | Japan | Japan | United States | Japan |
| Malaysia | Taiwan | Taiwan | Vietnam | Philippines |
| Singapore | South Korea | Taiwan | Thailand | Vietnam |
| Malaysia | Japan | Japan | Japan | Thailand |
| Indonesia | Vietnam | Thailand | Singapore | Indonesia |
| Thailand | Thailand | South Korea | Vietnam | Singapore |
| Japan | Philippines | United States | Laos | Malaysia |
| Philippines | Taiwan | Malaysia | Malaysia | Taiwan |
