Shell Philippines launches world’s first Shell Helix Flagship Auto Workshop

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Shell Philippines launches world’s first Shell Helix Flagship Auto Workshop

Marking a major step in its commitment to world-class car care in the country, Shell Philippines officially launched the Shell Helix Flagship Auto Workshops on May 20, 2025, in Fairview, Quezon City.

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The Shell Helix Flagship Auto Workshop is a partnership between Shell Helix and various established auto workshops nationwide that aims to provide world-class car care to every Filipino motorist. This is also the first Shell-branded flagship auto workshop globally, showcasing the skill of Filipino car mechanics in the car care industry and the brand’s commitment to making world-class automobile maintenance and repair services accessible to all.

Currently, the Shell Helix Flagship Auto Workshop has opened in three locations: Fairview, Quezon City; San Jose Del Monte, Bulacan; and Alijis Road, Bacolod; with branches in Albay, Batangas, Cagayan De Oro, Davao, General Santos, Marikina, and Zamboanga to open soon.

The launch event, held at the Shell Helix Flagship Auto Workshop in Fairview, Quezon City showcased what customers can expect from Shell Helix Flagship Auto Workshops: the expertise of community talyers (auto workshops) and their trusted mekanikos (mechanics), and the premium quality of the Shell Helix products headlined by Shell Helix Engine Oils with PurePlus Technology.

Hosted by Suzi Entrata, the event was graced by world-renowned motorsport personality Marlon Stockinger, alongside notable influencers from the automobile community, including Macoy Dubs, Danielle Cruz, Reph Bangsil, and Arianne Bautista. Additionally, members from respected car communities, such as Northside, Racing Serye ng Pinas, South Scene Manila, and Tastefully Built PH, were also in attendance. 

Community expertise plus top-notch service and quality

Top row from L-R: Mr. Erizal – Sales Manager for B2C Indonesia; Mr. Leo Mendoza – National Sales Manager, Shell Lubricants Philippines; Mr. Rey Abilo – Chief Finance Officer, Shell Pilipinas Corporation; Mr. Reymont Choachuy – Chief Innovation Officer and CEO of Car Doctor; Ms. Jackie Famorca – Vice President, Shell Lubricants Philippines; Ms. Ika Halili – Country Marketing Manager, Shell Lubricants Philippines; Mr. Marlon Stockinger – Filipino Trailblazer in Motorsport; Mr. Shawn Pamintuan – President, Shell Helix Flagship Auto Workshop Bulacan; Mr. Michael Veñegas – Owner and CEO, Shell Helix Flagship Auto Workshop Bacolod; Mr. Jerome Lapuz – President, Shell Helix Flagship Auto Workshop Marikinal

Bottom row from L-R: Mr. Dan De Roza – VP for Operations, Lubestraders; Mr. Serge Bernal – Vice President for Corporate Relations, Shell Pilipinas Corporation; Mr. Paul Santos – President, Lubestraders Corporation; Mr. Stan Siahetiong – Energy Transition Lead, Shell Pilipinas Corporation; Mr. Jensen Garcia – Shell Helix Brand Manager, Shell Lubricants Philippines

The Shell Helix Flagship Auto Workshop provides an extensive range of automobile services, including comprehensive oil changes, periodic maintenance, and a variety of other offerings, making it a one-stop car care shop for Filipino motorists. These workshops are fitted with only the latest and most advanced tools and equipment to cater to every car need.

“Shell Philippines has long been a trusted partner of many auto workshops across the country, supporting local mechanics through technical training and TESDA upskilling programs,” said Leo Mendoza, Shell Lubricants National Sales Manager for Indirect Channels. An official collaboration via the Shell Helix Flagship Auto Workshop is a logical progression of their support for local auto workshops and mechanics.

Apart from the quality service Filipino car owners expect from both Shell and community mechanic shops, Shell Helix Flagship Auto Workshops also carry the complete product line of top-quality Shell Lubricants, from Fully Synthetic (Shell Helix Ultra, HX8, SUV), Semi-Synthetic (Shell Helix HX7), Premium Mineral (Shell Helix HX5), to Mineral (Shell Helix HX3). It also offers passenger car products such as Shell Coolant Longlife Plus, Shell Oil Filter, and Shell Spirax, among others.

What’s more, with comfortable customer lounges, ample parking spaces, and other premium amenities, Shell Helix Flagship Auto Workshops ensure that car owners can relax in comfort while their vehicles receive expert care.

Ika Halili, Head of Marketing and Business Development, stated that community and independent auto workshops remain to be highly trusted and are usually the go-to for oil change needs. “Filipino motorists and car owners rely on the expertise of local mechanics—their service and recommendations are king.”

“The auto workshops are centerpieces of the Filipino community,” Jensen Garcia, Shell Helix Brand Manager added. “This partnership through the Shell Helix Flagship Auto Workshop is a testament to the enduring trust Filipino motorists place in their local mechanics. We believe that by elevating these workshops, we are investing in the very heart of our communities and ensuring a brighter future for car care in the Philippines.”

As part of its official launch, Shell Helix Flagship Auto Workshop customers will get PHP 200 off on any Shell Oil Filter for every oil change. Customers will also get a free Car Tumbler for every change oil in any Flagship site, while supplies last. 

Visit the Shell Helix Flagship Auto Workshop nearest you. For more information, visit shell.com.ph/ShellHelixFlagshipWorkshop.

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