Shell launches new V-Power fuels

Everyday driving is a challenge—from the increasing number of cars on the road to the ever-changing technology of engines, there are factors that can prevent our engines from performing at their best. When paired with the headache-inducing traffic situation in the Philippines, driving can really be a difficult experience. Now, more than ever, Filipino drivers look for a powerful fuel that can meet the demands of their everyday journeys while still being efficient.

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Pilipinas Shell understands this need of Filipino drivers. To better equip them on the road, it continues to develop better fuel formulations. Working with the best teams available, such as its roster of 170 fuels scientists across their five fuels technology centers, Shell continues to churn out innovative products to help meet the constantly evolving needs of its customers and their vehicles.

After over five years of tireless work by R&D experts, Shell unveils brand new formulations for its premium Shell V-Power fuels. Shell V-Power is the only fuel co-engineered with and recommended by the iconic Formula 1 race team, Scuderia Ferrari. Shell’s most advanced Shell V-Power fuels are now formulated with its proprietary DYNAFLEX Technology.

Shell V-Power Racing and Shell V-Power Gasoline fuels target two key factors that can impact engine efficiency and performance—namely friction and deposits. The new Shell V-Power Diesel is designed to help restore up to 100% of your engine’s performance by removing deposits from fuel injectors.

Engine Efficiency and Performance

Just as professional athletes plan their diet, the fuel you put in your car can makes a difference. The new Shell V-Power’s DYNAFLEX Technology can help restore your engine’s performance by actively removing and preventing the build-up of fuel system deposits and reducing wasted energy, delivering Shell’s best-ever premium performance and efficiency.

Active Cleaning

Modern vehicle engines expose fuels to tougher conditions (e.g. higher pressures and temperatures) more than ever before. This creates potential for performance-robbing deposits to become stuck in key fuel system components such as fuel injector’s nozzle holes and inlet valves of gasoline engines. Since these deposits are not easily removed, they can prevent your engine from performing at its best. The new formulations of the Shell V-Power fuels are Shell’s most effective fuels at helping improve engine cleanliness by removing deposits that have already formed. The new Shell V-Power Racing and Shell V-Power Gasoline’s innovative formulation can remove up to 80% of performance-robbing deposits, with the twin effect of improving system condition and restoring lost performance.

Friction Reduction

The moment you fill up with Shell V-Power Racing or Shell V-Power Gasoline, a protective layer is instantly formed in critical parts of your engine which helps to reduce friction. This is important because friction is wasted energy that could otherwise be used in powering your car. These gasoline fuels are scientifically formulated with our breakthrough DYNAFLEX formulation, containing our new friction-reducing molecules helping engine parts that are difficult for lubricating oils to reach, including vital area in the engine between the piston ring and the cylinder wall. This, in turn, allows the piston to slide up and down more easily, and improves the performance of the engine—whether you are cruising down the highway or in city traffic.

A reliable partner on the road

Shell is committed to making life’s journeys better for Filipinos, working tirelessly to improve its fuel and non-fuel offers. The new Shell V-Power is just one of the company’s ways to continue to be every Filipino’s reliable partner on the road for the next 100 years and beyond.

“We are constantly faced with the challenge to keep up with the rapid evolution of vehicle technology and the changing needs of our customers,” says Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail. “This is why we have spent over half a decade of research and development to produce our best-ever fuel, the new Shell V-Power.”

By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy. It pioneers next generation technology in developing new sources for a reliable energy mix, producing smarter products as well as promoting smarter use. Shell strives to build smarter infrastructure and provide energy efficient engineering solutions that promote clean and efficient transport and sustainable mobility.