With the constant rise of TV technology year after year, one has to ask, “when am I ever going to need an 8K TV?” It’s 2016 and it still feels like yesterday when 4K TVs started to hit the market. Still, here we are at the advent of 8K technology.
After previewing its newest technologies at CES 2016, Sharp is now launching the newest members to the AQUOS TV lineup—the first 4K TVs with 8K resolution, the Sharp AQUOS XU Series (LC-80XU930X/LC-70XU830X). The future of television has never been sharper.
Sharp AQUOS XU Series achieves 8K Resolution on a 4K Ultra HD panel by combining Sharp’s proprietary Quattron Pro 4-Color Technology and its newest upscaling circuit, the X8-Master Engine Pro. Both work together to achieve resolution equivalent to 8K by upscaling Full HD and 4K UHD content. The result: true-to-life detail, the most vivid color expression, and deepest contrast.
Aside from providing the highest resolution on a 4K TV, the XU Series also displays more color than ever before, compared to conventional TV models. With its Rich Color Pro Technology, boosted by a new direct LED backlight system and Ultra Dynamic Range Pro, the XU Series expands its color range reproduction and provides the deepest contrasts in its blacks and whites. Rich Color Pro Technology enhances the power of 4-Color Technology with a new direct backlight that expands the color reproduction range by 40%, displaying a wider array of vivid and true-to-life colors. Ultra Dynamic Range Pro utilizes the new direct backlight with a control area dimming technology, which switches off the backlight in dark areas to achieve darkest blacks and brightens up light areas for the brightest whites, thereby producing great contrast.
The most innovative TV technology only deserves the most premium external features. The Sharp AQUOS XU Series features a sleek aluminum frame that highlights its posh and lightweight design, and an adjustable loop stand (for LC-80XU930X only) that can be adjusted up to 40cm on the inner portion. Its NBlack Anti-Glare Technology (for LC-80XU930X only) also enhances your viewing pleasure by reducing the reflection on the screen, while also contributing to clearer color reproduction. To up the ante, the XU Series also comes with a newly developed smart remote control equipped with a Sharp original touch pad and a slide bar, for easier external input switching and quicker access to features such as Google Voice Search™ and Netflix.
The Sharp AQUOS XU Series not only has the highest resolution in a 4K UHD Panel, it also works with the latest Android TV™ as its platform. A step above the usual smart TVs, Android TV is the ideal OS for people who value an immersive and personalized experience with their TVs. It is truly “entertainment tailored for you” as it allows viewers to command the TV with the Smart Remote with Google Voice Search function – which recognizes 61 languages with a great degree of accuracy. Stream movies and TV shows, listen to music, play games exclusive to Android™ and enjoy instant access to Netflix, YouTube™, and more. The AQUOS XU Series lets you access over 600 Android apps and games on television from the Google Play™ Store. Google Cast™ is built-in, which allows you to cast your favorite entertainment and apps from your Google Cast-enabled apps right to your TV.
For consumers seeking smaller high-quality TVs, Sharp also has 4K Ultra-HD TVs powered by Android TV in 65-inch, 58-inch, and 50-inch. The Sharp AQUOS XU Series is now available in all leading appliance stores nationwide.
