More and more Filipinos are loving the much malaki, much juicier, much crispier, and much sulit Chicken McDo. Now, P-Pop sensation SB19 joins the cause, declaring, “Atin ‘to!” for the new and better Chicken McDo that tastes as good as it looks.
Superstars on the rise, SB19 members Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios) have just been announced as the quick service restaurant’s newest endorsers, a promising start of an exciting collaboration.
SB19 made their mark as the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for Top Social Artist category. Today, they follow in the footsteps of the unkaboggable Vice Ganda, who last year helped McDonald’s relaunch Chicken McDo to great acclaim. More recently, Kapuso royalty Marian Rivera and Dingdong Dantes starred in a musical extravaganza that generated even more hype for Chicken McDo, which also became viral for its huge, “dinosaur-size” portions.
“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much sulit Chicken McDo is very exciting,” says McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact Adi Timbol-Hernandez. She added that, “It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.”
Days before the announcement, McDonald’s Philippines released a teaser on their social media pages hinting at a new “Ninang” to their next endorser. Loyal members of SB19’s fan base, known as A’tin, quickly guessed it was the upcoming endorsement. Soon after, an exclusive video for A’tin was released, featuring a specially written single showcasing the band’s love for Chicken McDo and encouraging their fans to try it out and embrace it as their own.
The centerpiece of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for the low price of Php99 in all stores nationwide. With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans will definitely have something to look forward to this August.
