Samsung unveils new AI TV technology

Clearly the best in AI Home Entertainment, Samsung Neo QLED 8K harnesses the power of AI to upscale picture quality and provide crisp sound quality, all in a sleek and premium design

Artificial Intelligence is the talk of the town. Globally, tech brands up and down the spectrum are innovating ways to harness the power of AI and integrate them into their products. Samsung, a global tech superpower, continues to innovate with their new line of AI TVs, thus ushering in a new era for television.

In the recently concluded experiential preview, Samsung offered an exclusive first look at their Samsung AI TVs and audio devices designed to upscale every moment.

“As the global leader for TV, Samsung is driven to innovate and design products geared towards a new standard of home entertainment for consumers,” Chris Almazan, Samsung Electronics Philippines Corporation’s (SEPCO) Head of Audio and Video, shared. “With AI emerging as one of the most powerful technologies, Samsung once again redefines premium by harnessing the possibilities AI has to offer.”

AI-powered home entertainment

During the event, Samsung presented various AI zones to highlight the different features of their 2024 products. At the forefront of next-level AI technology was the latest 2024 Neo QLED 8K AI TV. The Neo QLED 8K creates an immersive journey thanks to the 8K AI Upscaling Pro technology that automatically enhances any content to the nearest 8K picture quality, providing an impressive viewing experience.

Engineered with Quantum Matrix Technology that brings out accurate ultra-fine light and boosted with AI Motion Enhancer Pro, the Neo QLED 8K ensures the motion of objects is captured with unparalleled smoothness and precision. As an avid football fan, I appreciated the sample video projected on the TV as the details of a football in motion was captured with utmost clarity.

Further maximizing the power of AI, the Neo QLED 8K can adapt to the brightness of its content and surroundings, giving users an elevated sensory experience tailored to their viewing pleasure.

When paired with the 2024 Q-Soundbar, users can enjoy premium AI home entertainment. With Q-Symphony, the TV’s 8 speakers and the soundbar’s 22 speakers play together in harmony for a cinematic surround sound experience powered by Dolby Atmos and DTS:X.

Samsung AI TV has it all

Samsung AI TVs are a complete package, and Samsung demonstrated the various integrations of these enhancements to users’ lifestyles during the preview.

Samsung AI TVs also come with AI Energy mode that effortlessly provides energy savings for users. The devices can detect and analyze their environment and automatically adjust their settings to be more energy efficient. Users can also monitor their energy consumption with the Samsung AI TVs through SmartThings in real-time, therefore providing you with incredible cinematic experiences and peace-of-mind at the same time.

Beyond movie nights and film shows, Samsung AI TVs give the ultimate gaming experience with exceptional motion enhancements that provide crisp visuals and blazing-fast speeds.

Apart from the AI TVs and Q-Soundbars, Samsung also revealed their 114” Micro LED, which offers jaw-dropping picture quality in an ultra-premium design. Music Frame, a customizable speaker that blends into users’ home interior, is equipped with powerful audio, and displays their favorite printed photos.

Maintaining its position as the global number 1 TV brand and global no.1 soundbar brand for 10 years, Samsung continues to prove its dominance in the space through its mastery of design and technology as exhibited in its Samsung AI TVs as well as its newest lineup of products.