Samsung releases first circular air-con system

The summer season is already pounding its way through the front door. The heat is already unbearable. It’s time to get a new air conditioning system. But the problem with most systems is the uneven airflow. Some areas are too cold, while some don’t get hit at all. Luckily, there’s a new air conditioning system in town that’s poised to beat the heat. In fact, it’s the world’s first circular air conditioning cassette.

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Samsung Electronics Co. Ltd., announced the launch of the new 360 Cassette air conditioning unit with an omnidirectional airflow discharge, which eradicates cold air draft and increases cooling speed for a premium cooling experience. The groundbreaking bladeless circular design allows for even cooling with minimal loss in air flow, setting a new standard for multi-directional Cassette units.

Unlike previous traditional air conditioning units, the cutting-edge design of the bladeless 360 Cassette delivers a zero angle airflow, producing a layer of cold air and minimizing flow reduction by 25 percent.  With a temperature deviation of less than 0.6°C across an area spanning a diameter of 9.3m, the new 360 Cassette from Samsung provides increased power efficiency without producing a cold draft, delivering an optimal cooling performance. 

“At Samsung we are passionate about continuously evolving our products in order to offer the latest technology to our customers,” said Samsung Head of Digital Air Solutions Mark Salvador. “Our focus lies in creating the best experience for our users which is why we have transformed the conventional four-way Cassette into our innovative circular design to offer unbeatable performance together with a premium aesthetic.”

Innovative design transforms air flow

Samsung’s circular air wave consistently controls the temperature of the room by providing an even distribution of air in a full 360 direction. Bladeless flow control ensures fast and comfortable cooling without the cold draft by ensuring 100 percent of air volume compared to traditional four-way Cassette units, which can lose up to 25 percent of air volume. The resulting cooling speed is increased by 34 percent.

Unique stylish design

The 360 Cassette combines revolutionary performance with an elegant design which will blend in and enhance any setting. The unit features a stylish panel and intuitive display that allows users to change the air flow depending on preference. Users can choose from three settings including horizontal, vertical, and separate zone control air flow.

Simple installation

Easy to install without the need for an electrician, the air conditioner can also be fitted within the ceiling or exposed, offering ultimate flexibility to suit the style of any room.

Advanced Features

Users have the option of a wheel dial remote controller with a dedicated button for comfort cooling. The Samsung Virus doctor kit can also be added to eliminate dust, airborne contaminants, allergens, bacteria and viruses.