Who is ROX Motor?
Founded in 2021, ROX Motor is a premium automotive brand dedicated to all-terrain capability, intelligent mobility, and new energy technologies. Focused on smart vehicle innovation, ROX Motor is dedicated to offering ideal traveling modes for those who yearn to explore far-away places by empowering their outdoor lifestyle — positioning ROX Motor as a globally leading outdoor lifestyle brand.
ROX Motor officially unveiled its first production model, the ROX 01 All-Terrain Luxury SUV, in August 2023. Designed around three core values—Comfortable Family Use, All-Purpose Travel Capability, and Versatile Outdoor Experiences— the ROX 01 pioneers a new category as the world’ s first all-terrain luxury SUV. It integrates industry-leading innovations across performance, advanced safety, premium comfort, and flexible interior functionality, allowing it to transition effortlessly from city driving to camping, exploration, and long-distance journeys.
In April 2024, ROX Motor made its international debut at the Abu Dhabi Auto Show, marking the launch of its global expansion
strategy under the vision of “Rooted in China, Expanding Globally.” Since then, the brand has entered nearly 40 international markets across the Middle East, Central Asia, and Africa, earning strong recognition for its distinct positioning as a refined yet adventure-ready mobility brand.
ROX Motor’s entry into the Philippine market represents a significant milestone in its global journey. Through an exclusive partnership with Transcorp Inc., the brand officially launched ROX Motor Philippines on September 17, 2024, bringing its vision of intelligent luxury and outdoor mobility to local audiences. With the opening of its new showroom in EDSA–Greenhills on January 11, 2026, ROX Motor establishes a new destination where discerning drivers can experience the ROX philosophy—one that blends refined comfort, all-terrain confidence, and modern innovation in a single, uncompromising vehicle.
ROX 01: All-terrain luxury reimagined
Positioned as an all-terrain luxury SUV, the ROX 01 is the flagship model of ROX Motor—designed to redefine modern travel by uniting family comfort, intelligent technology, and adventure-ready capability in a single, refined vehicle. As a mid-to-large new energy SUV, it pioneers the seamless integration of Comfortable Family Use, All-Purpose Travel Capability, and Versatile Outdoor Experiences, creating a new category of outdoor luxury mobility.
Built on four core strengths—all-terrain off-road performance, ultimate safety, premium comfort, and versatile functionality—the ROX 01 is engineered to perform confidently across urban roads, rugged terrain, long-distance journeys, and immersive outdoor living.
All-terrain capability & intelligent control
The ROX 01 is engineered for true off-road confidence, featuring an approach angle of 22.2°, a departure angle of 25.1°, a maximum climbing angle of 45°, and a wading depth of up to 600–700 mm, supported by comprehensive underbody protection. Drivers can adapt effortlessly to changing conditions through five professional off-road modes—Snow, Mountain/Rock, Mud, Wading, and Sand.
A segment-first All-Terrain Intelligent Traversal System enhances control and safety, integrating off-road cruise control, obstacle and terrain detection assistance, and a 3D transparent chassis view that visualizes ground conditions beneath the vehicle in real time using advanced sensor fusion.
Powertrain & performance
The ROX 01 features a front and rear dual-motor permanent all-wheel-drive system, delivering a combined output of 350 kW and 740 N·m of torque, allowing it to accelerate from 0–100 km/h in just 5.5 seconds. Power is supported by a 1.5T four-cylinder high-efficiency range extender paired with a 115 kW generator, ensuring performance remains consistent across long-distance and off-road journeys.
Battery options include CATL ternary lithium battery packs, with a long-range configuration offering up to 58.4 kWh, delivering a WLTC pure electric range of up to 235 km and a combined range exceeding 1,100 km, providing confidence for extended travel and exploration.
ROX 01 space & luxury comfort
Inside, the ROX 01 offers a spacious and refined cabin built on a 3,010mm wheelbase, with a flat floor area of 2.95 m2 and generous longitudinal seating space. The interior is finished with natural white oak wood and full-grain Nappa leather, creating a calming yet premium environment.
Available in Sport and Luxury variants, the lineup includes both a full-function 7-seater and a VIP Luxury 6-seater configuration. The six- seater Luxury variant features dual-side zero-gravity aviation seats with massage, heating, cooling, adjustable leg rests, and reclining backrests—enhanced by 256-color ambient lighting and a multi-screen entertainment system.
Living room, bedroom, kitchen
Designed around the industry-first “One Living Room, One Bedroom, One Kitchen” concept, the ROX 01 transforms into a true outdoor living space. The Sport variant is tailored for adventure enthusiasts, equipped with 20-inch all-terrain wheels, a tow hitch, a standard roof rack, and a stowable tailgate kitchen ideal for overlanding. This integrated kitchen includes a detachable folding desk, organized cookware storage, LED lighting, high-power outlets, and an intelligent temperature-controlled water dispenser.
Additional features such as one-button camping mode, sunrise alarm, camping sentinel mode, a 750 kg legal towing capacity, and a dual 2.2 kW external power supply further elevate the vehicle’s versatility for outdoor and off-grid experiences.
Intelligent driving and safety
The ROX 01 is equipped with an L2+ advanced driver assistance system, supporting high-speed navigation assistance and intelligent crossing functions. Optional advanced intelligent driving packages include dual NVIDIA Orin-X chips, LiDAR sensors, high-definition cameras, millimeter-wave radars, and ultrasonic sensors for comprehensive perception and decision-making.
Safety remains a core pillar of the ROX 01. Its body structure consists of up to 87% high-strength steel, including 32% hot-formed steel, achieving torsional stiffness of 40,000 N·m/deg. The vehicle has earned full C-IASI “G” certification, a five-star CNCAP rating, and features a reinforced battery protection system using CATL 5-series lithium batteries with advanced thermal management and real-time monitoring.
More than a showcase of technology and engineering, the ROX 01 represents a new philosophy of mobility— one that balances everyday refinement with the freedom to explore beyond the ordinary. Designed for modern families, adventure seekers, and discerning drivers alike, it redefines what an all-terrain luxury SUV can be: confident on city roads, capable off the beaten path, and intuitive in every moment behind the wheel.
As ROX Motor builds momentum in the Philippine market, the ROX 01 reflects the brand’s commitment to a refined yet adventurous way of mobility—one that seamlessly integrates innovation, comfort, and all-terrain confidence for today’s modern lifestyle.
