RHEA Generics takes the lead in providing affordable, world-class medicines for Filipinos

In a country where affordable healthcare is a challenge, RHEA Generics has emerged as a leader in providing world-class, affordable medicines that Filipinos can trust.

With the rising costs of medications and limited healthcare facilities, RHEA Generics is making significant steps to ensure that high-quality, effective treatments are accessible to all.

The Philippines continues to face a health crisis, with heart disease, stroke, respiratory infections, and kidney diseases among the leading causes of death, according to the World Health Organization (WHO). For many Filipinos, the high cost of branded medicines makes it difficult to receive proper treatment in time. Recognizing this gap, RHEA Generics is taking proactive steps to support the government’s efforts in promoting affordable healthcare through generics.

Commitment to Affordable, Quality Healthcare

RHEA Generics leads the movement to make quality medicines affordable in the country. The brand is aligned with the Department of Health (DOH) to promote the use of generics in line with the Generics Act and the Universal Health Care Act, which aim to provide essential healthcare for Filipinos, regardless of income.

By offering high-quality generic alternatives, RHEA Generics ensures Filipinos can prioritize their health without financial strain. Beyond affordability, RHEA guarantees consistent and uncompromised quality through partnerships with globally respected pharmaceutical companies.

Collaborating with International Leaders

To further elevate the standard of generic medicines in the Philippines, RHEA Generics has forged partnerships with internationally renowned pharmaceutical companies that uphold the highest standards of integrity and innovation. These collaborations enable RHEA Generics to offer a broad range of medicines that are as safe and effective as their branded counterparts.

By working with global leaders like Pfizer, Viatris, Sanofi, GSK, Otsuka, Merck, Fresenius, Kabi, AstraZeneca, Lunbeck, OEP Philippines, Boehringer Ingelheim, and Bayer,  RHEA Generics delivers reliable and world-class treatment options, ensuring Filipinos have access to medicines that meet international standards of quality and efficacy. This commitment to excellence strengthens RHEA’s mission to enhance healthcare in the Philippines.

Public Health Education and Advocacy

RHEA Generics understands that improving healthcare access is not just about providing medicines; it is about empowering people with knowledge. As part of its mission, RHEA actively educates communities about the safety, effectiveness, and benefits of choosing trusted generic medicines. Through grassroots campaigns, RHEA helps debunk the common misconception that generic medicines are less effective than branded drugs, emphasizing that they are equally effective. 

These educational efforts reflect its commitment to raising awareness about healthcare solutions and supporting the government’s promotion of generics as a viable alternative for the masses. By fostering an informed public, RHEA Generics strengthens its role in creating a healthier nation.

Driving Change in Philippine Healthcare

RHEA Generics is leading the way in addressing one of the country’s most pressing healthcare challenges—affordability. Through innovation, education, and collaboration, the company is reshaping perceptions of generic medicines. With dedication and partnerships across sectors, RHEA Generics empowers Filipinos to lead healthier lives without the burden of high medical costs.

“RHEA Generics offers a wide portfolio of medicines, ranging from treatments for chronic diseases like hypertension and diabetes to antibiotics for acute infections. What makes RHEA Generics stand out is that our medicines are produced in facilities where innovator medicines are made, ensuring world-class quality at an affordable price,” said PHILUSA Marketing Head Maya Leander. “Additionally, consumers will also get to take advantage of RHEA Generics’ wide availability at 1,200 Mercury Drug outlets nationwide—making high-quality generic medicines not only affordable but also accessible to more Filipinos.”

RHEA Generics is committed to making high-quality, effective treatments accessible to everyone. Through a strong focus on education and advocacy, the brand strives to break down healthcare barriers and improve the quality of life for all.
RHEA Generics is available at Mercury Drug Store branches nationwide. RHEA Generics is a homegrown brand of PHILUSA Corporation and a pioneer in the generics industry, with more than 40 years of experience in producing world-class quality and affordable healthcare products. For more information and updates, follow the social media pages of RHEA Generics PH on Facebook and  @rheagenericsph on Instagram.