Digital travel platform Agoda has unveiled its 2025 Travel Trends survey, highlighting the key factors set to shape the travel landscape in Asia in the coming year.
The survey reveals a strong focus on relaxation, family-oriented trips, and the excitement of discovering new destinations as primary motivations for travelers.
Agoda’s findings indicate that travelers are prioritizing quality time with loved ones and seeking respite from daily routines. The survey also underscores the growing interest in exploring uncharted territories. Noteworthy is the popularity of theme parks, with one in eight respondents expecting to go on a trip to visit one.
Ittai Chorev, Chief Product Officer at Agoda, said: “At Agoda, we love seeing how travelers are planning their adventures for 2025. Whether it’s unwinding with family or exploring new places, we’re here to make every traveler’s dream trip memorable and are ready to help them every step of the way.”
Seven key insights from Agoda’s 2025 Travel Trends survey:
- The more the merrier: Traveling with family tops the list
For many travellers, family time equals quality time. More than a third of Filipino travelers (364%) plan to travel with family in 2025. Indonesians are the most fervent family travelers of all, with no less than 58% expecting to go on a multi-generational trip with loved ones. Family travelers (34%) are followed by couples (23%), and solo travelers (199%) in terms of most popular travel groupings across Asian travellers.
- Easy does it: Relaxation is the top travel motivation, by far
Escaping from the hustle and bustle of daily life is by far the most important reason to travel, according to the survey. 75% of respondents cited relaxation as their most important travel motivation. Singaporeans desire relaxation the most (87%). While in the Philippines, adventure and activities follow in second (48%), with visiting family and friends in third (45%).
- Computer says ‘yes’: Tech assisting in travel planning
Technology is playing a pivotal role in shaping travel plans. A substantial majority of Filipino travelers (870%) plan to use travel apps, while about one in eight (14%) are interested in virtual reality tours. Indian travelers appear to be most tech-savvy, with nine out of ten respondents claiming the use of travel apps when booking a trip.
- Travel For Less: Journey more, spend smart
Budget considerations remain a key factor among Filipinos, with a significant portion of travelers (74%) planning to spend less than $250 per night on accommodation. But price is not a barrier to international travel -88% of travelers expect to take the same number of trips or more compared to 2024, with most of those journeys crossing borders (52%). Perhaps unsurprisingly, travelers from Hong Kong expect to travel internationally the most (82%). More than a quarter of respondents (27%) plan to travel both domestically and internationally.
- In and Out of Office: Traveling on and off the clock
In addition to traditional business trips, which 23% of Filipino respondents expect to embark on, the survey also picked up on the emergence of digital nomads, borderless workers who work remotely. 1 in 25 expects to work remotely in 2025, with a focus on combining work and leisure, as more companies adopt flexible work arrangements. Most prospective digital nomads in the region are from the Philippines, where one in fourteen travelers expect to work while traveling.
- #Inspiration: Many ways to discover new destinations
There’s nothing quite as exciting as exploring a place for the very first time. 84% of travelers expect to visit new destinations in 2025. Travel inspiration can come from many sources including personal interests and hobbies (70%), great value deals (37%), and recommendations from friends and family (34%). One in five (23%) gets their travel inspiration from social media, with Malaysians and Indonesians most inspired by Instagram and the likes (both at 29%).
- Life is a rollercoaster: Theme Parks are a reason to travel
Asia’s many theme parks – Disney in Tokyo, Shanghai, and Hong Kong, Lotte World in Seoul, Universal in Osaka and Singapore, Ferrari World in Abu Dabhi, to name a few – are a major draw for year-round tourism. Over one in eight travelers (13%) expect to travel specifically to visit a theme park in 2025. Indonesians seem most excited by the prospects of rollercoasters and amusement, with one in five expecting to travel for theme parks.
Agoda’s offerings, including over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, provide travelers with the flexibility to tailor their trips to their unique interests and preferences. For more information and to take advantage of the latest deals, visit Agoda.com or download the Agoda app.
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