While we may be “just passing through,” sliding gracefully between countries, from beaches to cities and different cultures around the world, Reef wants to make a positive impact on the local people. They say this is the “most fulfilling part of the journey.” The apparel and accessories brand and its global ambassadors say they have developed a deep connection to the communities that they visit and a deep respect for the natural world.
That’s why the company started its We Heart campaign. It’s a humanitarian outreach designed to strengthen the people in the places where Reef and its global ambassadors travel and surf—from their own coastal communities to those in the developing world. Reef invites you to join #ReefWeHeart and get involved with helping people in need wherever you may be just passing through.
