Re-imagining the Inbox of the Future

Remember that babypinkprincess_sparkles123@yahoo.com email address that you created back in highschool? Don’t worry, I’m not here to judge you. While we used send cute inspirational messages and chain mail (okay, fine, we still do)⁠—today, even with the rise of instant messaging, email has shifted and evolved and remains to be an essential online tool.

Advertisement

These days, people create multiple accounts for different purposes. We have an account for work, another for deals, and a good twenty others for signing-up for free account trials (wink, Netflix, wink).

Well, Yahoo thinks we should all just use one account. It recently unveiled a new version of its Mail app that redefines the way people use their inboxes. The new app organizes the clutter and allows you personalize and control your inbox and focus on what matters most.

Yahoo Mail introduces an innovative experience that groups people’s messages into “Views” such as Travel and Attachments, and controls email overload by introducing an easy, one-tap unsubscribe tool. Additionally, users can log in with other email accounts like Gmail and Outlook and still take advantage of the app’s features, making Yahoo Mail a multi-purpose inbox.

The app will start rolling out progressively from today on Android and iOS with new features, a modern interface, and navigation that allows for one-hand usage with even the biggest mobile screens. A few notable features and Views include:

• Design refresh and deeper customisation: A revamped interface that is built with today’s taller mobile screens in mind allows for intuitive one-hand usage with the new navigation bar at the bottom of the screen. The layout is cleaner, colorful, easier to use, and customizable. Users can also personalize their push notifications to highlight which type of mail they wish to be alerted to (personal vs. promotional) and tailor their inbox with custom color themes and sounds. There is also a drag and drop interface with fun animations.
• Photos and files in one place: access and navigate all mail attachments, including important files, travel documents, event tickets, and photos.
• Industry-leading management of email subscriptions: With a View for subscriptions, users can browse the emails they’re subscribed to and unsubscribe from any newsletter with a single tap without leaving the app.

“Fundamental to our humanity is how we connect and communicate,” said Guru Gowrappan, CEO of Verizon Media. “Today, much of that communication happens on mobile. People rely on email to manage and organize their lives from navigating multiple accounts, business documents, travel itineraries and shopping. It’s more important than ever to do this efficiently and stress free. We’re really proud of the new Yahoo Mail and how it helps people take better control.”