PUMA Philippines, through its exclusive Philippine distributor Cougar Athletic Trends, Inc., recently announced that they’ve signed on one of GMA’s heartthrobs, Aljur Abrenica, as its new ambassador for Men’s Training, which they hope would inspire others to stay fit and train hard.
The sports brand’s Ignite Ultimate campaign is geared towards running and training and Aljur, who has been touted as the Ultimate Hunk of Starstruck’s Season 4, is a big part of that. He’ll be part of different consumer and retail events happening around the country, training- and fitness-related social media content, as well as product programs. Expect to see a lot of the star promoting the PUMA brand.
Aljur on this new partnership with PUMA said in a statement, “It has been one of my aspirations to represent a brand that I admire the most. I’ve been wearing the brand since I was a kid and up to this day and it never failed me in my sport/outdoor activities. It is comfortable, durable yet stylish! I am looking forward for a long relationship with PUMA. This is to send my gratitude to the brand and its management for choosing me to be one of your brand ambassadors.”
“Aljur is the perfect embodiment of PUMA Training, and will be a wonderful complement to our sports-marketing Training campaign of “What are you training for? Get there #nomatterwhat,” said Ma. Theresa Santos, Sales and Marketing AVP for PUMA Philippines, in a statement. “He may be very busy with the rigorous demands of his career as a local TV/ Movie celebrity, singer, and host; yet he still makes it a point to stay fit and train to keep that much toned body. He brings a lot of joy to the local audience because of his charisma and dedication to his craft. We are happy to have Aljur as one of our PUMA Philippines’s Brand Ambassador, and we are looking towards a long term partnership with the Ultimate Hunk.”
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