Pru Life UK named International Life Insurer of the Year – Philippines for four consecutive years

Pru Life UK has been recognized as the International Life Insurer of the Year – Philippines for the fourth consecutive year at the recent 2024 Insurance Asia Awards.

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In the same event, the leading life insurer also received the Insurance Inclusion Initiative of the Year award for its PRUBabies campaign, which aims to protect 175,000 newborns against the cost of getting infectious diseases, such as Dengue, Typhoid, Measles, and Malaria.

The Insurance Asia Awards honor the region’s most outstanding insurance companies for their innovation and significant impact on customers’ lives with exceptional products and solutions.

“Winning the International Life Insurer of the Year award for the fourth consecutive year is a remarkable achievement we attribute to the tireless efforts of our employees and agency force. This accolade further ignites our passion to secure the lives and future of more Filipinos,” shares Allan Tumbaga, Chief Customer & Marketing Officer of Pru Life UK.

Furthering its commitment to champion its customers, Pru Life UK launched its latest campaign, ‘Our Reason is You’. The campaign features heartwarming real-life client stories that inspire and motivate the company to deliver its purpose of being lifelong partners and protectors of Filipino families.

Leading impactful community-based programs

Recognized by multiple award-giving institutions, including the latest Asia-Pacific Stevie Awards, Pru Life UK’s sustainability programs reflect the company’s strong advocacy for financial inclusion, literacy, and awareness.

These key initiatives include:

• Project Padayon Bantayan Island – made possible by Prudence Foundation, the community investment arm of Prudential plc in Asia and Africa, and the Asia Society for Social Improvement and Sustainable Transformation (ASSIST). This program aims to uplift the lives of Bantayan Island, Cebu residents through training and development activities.

• Cha-Ching program – created by Prudence Foundation, in partnership with Junior Achievement Philippines. This is a financial education program for children aged seven to twelve that teaches sound financial habits and responsibility. Cha-Ching has recently achieved a milestone of equipping one million students nationwide with basic money management concepts such as earn, save, spend, and donate.

These award-winning initiatives affirm Pru Life UK’s dedication to making a positive impact on society and empowering Filipino communities to prepare for their future. Pru Life UK continues to solidify its position as the country’s leading life insurer, boasting the highest New Business Annual Premium Equivalent (NBAPE) and total Renewal Premium Income from variable life insurance products Based on the Insurance Commission’s report as of 31 March 2024.