From left to right) Jun Guevara, Samsung Electronics Philippines Corporation (SEPCO) Head of Product Marketing for Mobile Experience; Ben Ting-Martin, Google APAC Lead for Android; Gian Viterbo, Founder and Managing Director of Gadget Pilipinas; and Yna Quimson, SEPCO Head of Corporate Marketing show off their Galaxy S25 Ultra during the Galaxy AI Future Lab event.
The future of mobile productivity is now even more intelligent. The Galaxy S25 series is bringing a new wave of mobile productivity and Galaxy users got front-row seats to learn about its game-changing features as Samsung and Google took center stage at the Galaxy AI Future Lab held at the BGC Amphitheater in an exclusive fireside chat.
Bringing together Ben Ting-Martin, Google APAC Lead for Android and Jun Guevara, Samsung PH Head of Product Marketing for Mobile Experience, and moderated by Gian Viterbo, Founder and managing Director of Gadget Pilipinas, the conversation deep-dived into how Galaxy AI and Gemini are redefining efficiency with daily tasks and how these make the Galaxy S25 series your true AI companion.
Context-aware Intelligence: A true AI-companion for every user
The Galaxy S25 series boosts productivity with AI that adapts intuitively to users’ needs. Unlike other AI assistants that act solely on a predefined command, Galaxy AI learns from patterns, locations, and behavior to anticipate tasks and offer smarter, proactive, and more natural responses. It does this by integrating human-like agents that understand context.
Gemini Live on the Galaxy S25 acts as a real-time assistant, understanding natural speech and visual inputs. It enables seamless multi-step tasks across apps with a single voice or text command. For example, saying, “Find a café nearby and message my wife the location,” completes both actions instantly.
When asked about how AI enhances efficiency for busy professionals, Guevara highlighted Now Brief, an AI-powered feature that streamlines daily planning by providing real-time insights on sleep, weather, schedules, and reminders to start the day productively. He said, “It helps busy professionals because it helps you with scheduling; you have less time planning and more time executing. The Now Brief is AI-based, and it actually gets better the more you use it. It recognizes your usage patterns, it recognizes your routines.”
Ting-Martin doubled down on this by highlighting the personalization achieved by Gemini and Galaxy AI working together, “This collaboration is going to make you more productive and more efficient in what you do. It’s not just about using a phone, it’s about having a phone that is actually smart and can actually work for you,” Ting-Martin reiterated.
Redefining smartphone productivity with improved functionality
With Galaxy AI made more seamless, natural, and context-aware, the features on the Galaxy S25 series act with more efficiency and more functionality than before which makes tasks easier for the users.
The Live Translate feature remains a popular feature for travelers. Ting-Martin shared, “It can actually translate things like sign boards and menus, messages, of course, in over 100 languages. This is going to remove a lot of those language barriers and travel anxieties you may have, letting you connect more easily and efficiently with whatever you’re doing, wherever you are.”
Google’s upgraded Circle to Search further enhances efficiency with faster, contextual screen searches for actions like calling or visiting websites, as it recognizes numbers, URLs, and emails–and you can also now search music with it. The Galaxy S25 series also has enhanced in-app search that understands the context of users’ prompts.
Guevara also talked about AI Select, a function that understands what happens on your screen and provides suggestions on what you can do with it. Jun explained, “Say you have a video playing. If you do AI Select, it can give you the option to turn that video into a GIF. If you have a photo, it can give you an option to edit or change that into one of the images that you want to make. If you have text on there, it can summarize it for you or it can help you edit that as well.”
Top notch security for a top-tier phone
With the rise of AI-driven personalization, security remains a top priority for both Google and Samsung. Ting-Martin mentioned, “We understand it’s top of mind for many users. Both Samsung and Google do use end-to-end encryption for communications, and we follow strict privacy policies. The other thing to point out is that users also have more granular control over their data privacy through the settings that are easy to access.”
Guevara also highlighted how Samsung’s approach ensures user privacy. He stated, “We do make sure that users have a choice of what they do want to share. Sensitive information is processed on-device, and we don’t keep it for long if the output has already been achieved, and we also want to reiterate that the information and the data that you do share, it’s not used for improving the large models.”
As Samsung and Google continue to push the boundaries of AI in mobile technology, the Galaxy S25 series represents a major step toward a future where smartphones become truly intelligent companions. With context-aware features, advanced productivity tools, and cutting-edge security, the Galaxy S25 is more than just a smartphone—it’s a smarter way to live and work.
Pre-order the Galaxy S25 series until February 13, 2025 to save up to P48,000. You will have a FREE double-storage upgrade from 256GB to 512GB, worth P9,000, get a 30% discount on select Galaxy Watch or Buds, and enjoy 50% off a 1-year Samsung Care+ plan, worth up to P1,999. Additionally, Samsung is offering discounts of up to P12,000 if you trade-in your older devices.
Learn more about the Galaxy S25 series and pre-order until February 13 by visiting https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.
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