PLDT Enterprise, through its emerging technologies business unit, Disruptive Business Group (DBG), aims to drive awareness for Virtual Reality (VR) technologies in the country with its support of the recently concluded Philippine Mobile VR Jam and Virtual Reality Conference.
The 1st Philippine Mobile VR Jam and Virtual Reality Conference provided participants with a first look at the most promising projects in the country through a series of workshops and seminars. It was organized by VR Philippines, a group of virtual reality developers and enthusiasts dedicated to promoting the advancement of virtual reality technology. Among the attendees were software developers across the country.
Niko Peralta, Head of PLDT DBG’s Digital Mobility R&D said, “PLDT Enterprise is proud to support the burgeoning VR industry. As part of the PLDT Group’s digital pivot, we are constantly on the look-out for new-frontier solutions that will further the advancement of today’s digital enterprise. Start-ups can always rely on our support by which they can build on these newer tech.”
PLDT and SMART’s support of the Philippine Mobile VR Jam and Virtual Reality Conference events underscore its commitment to be at the forefront of the dawning VR technology revolution in the country. “We view virtual reality as technology that today’s enterprises can potentially utilize to deliver more engaging and immersive customer experiences,” said Lemelen Palad, DBG Product Development Manager for M2M and IOT. “A more personalized approach in the ever-growing mobile-first consumer market dictates that businesses today have to be more creative in the way they reach out to their customers,” Palad added.
The event series culminated with the “Virtual Reality Conference” which featured exhibits by various software companies, displaying an end-to-end VR ecosystem from design and production, including proposed commercial applications. Business models include gamification, real-estate, first-person training modules, among others.
Joey Limjap, VP & Head of PLDT ICT Research & Development, added, “We know that VR is still at its nascent stage, and are delighted to be a part of the Philippine Virtual Reality Conference and help create greater awareness of this fascinating and exciting technology. Of course, our PLDT Innolab will always be open to the new technologies like VR and serve as an incubator to further develop it’s potential.”
