PayMaya brings home Anvils for its successful ‘Cashless for All’ campaigns

For the fourth succeeding year, PayMaya Philippines was recognized with major awards for its ‘Cashless for All’ campaigns, highlighting its pioneering and high-impact work in spurring financial inclusion through digital payment technologies.

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PayMaya was conferred Gold Anvils for: Spreading the joys of going cashless through the “Don’t Pay Cash. PayMaya!” campaign; #PayMayaPaMore: Giving Filipinos 10 million reasons to pay cashless using PayMaya; and Maya Launch: A fresh take on digital payments. It also brought home Silver Anvils for: PayMaya Tara! Campaign: Elevating the travel experience of Filipinos through convenient cashless transactions; Make It Count Campaign: Finding Purpose In the Everyday; PayMaya’s Battle Cry: Make It Count video; and VHub: Creating a Connected Workplace through an Always-On Communications Hub.

Through a combination of cashback incentives, promos, new features, and widest availability, PayMaya’s successful flagship program ‘Don’t Pay Cash. PayMaya!’ has encouraged millions of Filipinos to go cashless for their everyday life—whether it is for shopping, sending money, paying bills, buying digital goods, transferring money to banks, and many more. The campaign supports the government’s goal of increasing the share of digital transactions by value in the country to 30% by the end of 2020.

In its latest report based on the study of the United Nations-based Better Than Cash Alliance (BTCA), the Bangko Sentral ng Pilipinas (BSP) said that the volume of digital payments usage in the Philippines grew from 1% in 2013 to 10% in 2018, while the value of digital payments rose from 8% to 20% during the same period.

PayMaya offers a complete enterprise solution to enable the biggest businesses and small merchants in the retail, quick-service restaurant, transportation, logistics, and online commerce industries to accept a wide variety of digital payments, including cards and mobile wallets. It has also helped enable local government units and national government agencies to more efficiently deliver service to the public through online, app, and branch payment methods for government transactions. These include the Social Security System (SSS), the Home Development Mutual Fund (PAG-IBIG Fund), the Department of Trade and Industry (DTI), the Department of Foreign Affairs (DFA), the Tourism Infrastructure and Economic Zone Authority (TIEZA), the Professional Regulation Commission (PRC), and the National Home Mortgage Finance Corporation (NHMFC), the Bureau of Internal Revenue (BIR), the Department of Science and Technology, as well as the Cities of Manila and Valenzuela, among many others.

Additionally, PayMaya’s on ground presence through Smart Padala is bridging the underserved and unbanked to the digital economy. With its widest network with over 27,000 partner agents nationwide, Smart Padala centers act as “digital hub” touchpoints in their communities, offering services such as bills payment and digital goods purchase on top of remittance.  

“The Anvils we received serve as validation of our homegrown innovations and purpose-driven teams. We are honored that our campaigns and programs to drive digital and financial inclusion for every Filipino have been recognized by one of the prestigious public relations organizations in the country,” said Nick Bautista Wilwayco, Public Affairs and Communications Head, PayMaya.

The annual Anvil Awards is organized by the Public Relations Society of the Philippines. It recognizes excellent campaigns that have impact on their target audience and the society in general