Japanese fashion brand, Onitsuka Tiger presents its Fall/Winter 2021 Collection for the first time at Milan Fashion Week (MFW) on February 27th, 2021 with a digital film entitled “UNFASHIONSHOW”.
Under the creative helm of fashion designer Andrea Pompilio, Onitsuka Tiger began presenting its ready-to-wear collections at Pitti Immagine Uomo in 2013, and in 2014, moved its shows to Tokyo Fashion Week, Japan’s biggest fashion event. Italy is closely related to Onitsuka Tiger: Pompilio’s home and studio is based in Milan, and Onitsuka Tiger recently opened its first flagship store in the city on December 18, 2020, under the creative direction of Pompilio and renowned Italian architect, Filippo Dini. For a brand with two cores, Tokyo and Milan, and upholding the design theme of “East meets West”, moving its show to MFW this season was the most natural step in solidifying this link, and to growing Onitsuka Tiger’s presence, positioning and awareness in the market.
The Onitsuka Tiger Fall/Winter 2021 collection combines minimalist design elements in black and lead grey nylon, with a selection of items inspired by the Himalayas and 1970s trekking, characterized with the use of bright tones such as orange, yellow and neon blue.
The collection also reflects the principle of functionality, which sits at the heart of the Onitsuka Tiger brand, along with handcrafted details designed with meticulous attention. The key pieces from the collection include the special fleeces, worked with nylon radzimir inlays and contrasting vintage-inspired piping, excellent for keeping warm during winter mountaineering.
The collection is further enriched through a collaboration with Toyoki Adachi, designer and artistic director of the textile graphic brand “nowartt”. Pompilio, Onitsuka Tiger’s Creative Director, incorporated Toyoki’s textile graphics into the collection pieces, printing them on the fabrics used for the down jackets, trousers and backpacks. Particular attention was given to the PAW line, the typical Onitsuka Tiger track suit in polyester acetate of the 70s, an iconic garment, resulting in the combination of two contrasting concepts – “vintage x art” and “analog (hand drawn) x digital”.
Onitsuka Tiger joins the Milan Fashion Week schedule for the first time this season, presenting its Fall/Winter 2021 collection through the official website of the National Chamber of Italian Fashion (https://www.cameramoda.it/en/milano-moda-donna/). The digital film includes a selection of artists such as performer M ¥ SS KETA, dancer Gabriele Esposito and visual artist OZMO. The film “UNFASHIONSHOW” reflects three core pillars that align with Onitsuka Tiger’s brand personality: music, movement and art, which are brought to life through the performances of the three featured artists.
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