NLEX continues the mission of safety first on the road with Paw Patrol

The ‘Nickelodeon Safety First with PAW Patrol’ campaign, a collaboration between NLEX Corporation and Paramount Consumer Products, carries on with more NLEX Kiddie Patrol Days happening this June. NLEX has been continuously making creative social efforts and initiatives through programs and campaigns such as this to increase awareness on safety, which has always been its top priority.

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Launched in the Philippines last November, this campaign seeks to encourage motorists to adopt safe driving habits and educate children on how to be safe on the road. The campaign was a great success, with lots of interactive and insightful activations both online and on-ground, such as the NLEX Kiddie Patrol Day held at SM City Clark on November 11 last year.

This year, the fun returns with NLEX Kiddie Patrol Days at The Event Center, SM City Pampanga on June 2, and at SM City Marilao’s Mall Atrium on June 16. These events are packed with exciting activities such as driving simulator games, road sign making, as well as a road safety bootcamp with topics on travel preparations, safe traveling, and road safety practices on the streets – all of which reinforce NLEX’s drive to encourage motorists to adopt safe driving habits. Fans young and young-at-heart will get the chance to meet PAW Patrol characters Skye, Chase, Marshall, and Rubble who will be making an appearance.

The ‘Nickelodeon Safety First with PAW Patrol’ campaign was launched globally in 2019 to spread the word about the importance of children’s safety. Through its multi-platform approach, the campaign echoes the safety education values of the PAW Patrol pups to help educate children across road, fire, water safety and more.