Global apparel retailer UNIQLO and the Musée du Louvre announce the “Uniqlo x Louvre by M/M (Paris)” UT collection, the latest in its collaborative line developed by UNIQLO with the Musée du Louvre. The new T-shirts feature artworks from the museum reinterpreted into inspired designs by the Paris-based art and design unit M/M (Paris).
The Writings of the Louvre
From some of the earliest documents in human history to the signatures of famous painters, M/M (Paris) have photographed details of writings appearing throughout the 33,000 artworks on display in the Louvre. Assembling these images into their unique typography, M/M (Paris) then used it to spell the name of the Louvre through the collection, to describes the museum’s incredible diversity and the multitude of stories it encompasses.
The collection also features M/M (Paris)’s most simple pixel-based character, The Agent, depicted sitting atop the Museum’s famed Pyramid dressed in a reversed image of Mona Lisa, as a reflection of the painting from a viewer’s perspective.
Known for their music covers and campaign visuals for well-known brands, M/M (Paris) have created designs that cleverly updates artworks from the Louvre through their collage and typography. Their designs are both buzzing with creativity and full of affection for the original masterpieces.
M/M (Paris) commented: “We’re very excited by this collection that gives visitors to the museum the opportunity to think beyond the obvious representation of the past, and proposes a blend of art, design and fashion in a way that transcends space, time and culture.”
Laurence des Cars, Director of the Louvre Museum, said: “With The Writings of the Louvre, the artistic duo M/M (Paris) has truly immersed itself in the richness of our collections to arouse new encounters between the artwork and the public. I am happy that the Louvre remains a living place, a source of inspiration for today’s creators.”
UT Collection Overview
Launch date: May 8, 2023
Items: PHP 990.00
Availability: All UNIQLO stores nationwide and online on UNIQLO.com
UT Collection Images
About M/M (Paris)
Established in 1992 by Mathias Augustyniak and Michael Amzalag as a creative agency. M/M are known for their collaborations with musicians, fashion designers, magazines, and artists. Their work combines typography, photography, drawing and sculpture. They have created logos, posters, advertising campaigns, books, albums, exhibitions and more. Their iconic and influential designs and artworks attract and captivate people from all over the world for the last 30 years.
About the Musée du Louvre
Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among nine departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo. After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.
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