Homegrown motorcycle taxi app touts a fast and seamless booking experience, promising a ride confirmation in less than two minutes
In the hustle and bustle of the metro cities, the ceaseless ebb and flow of heavy traffic is the norm. Amid this challenge, a single question persistently stands, “Will I punctually make my appointment?”
The central character in MOVE IT’s latest whimsical video experiences this urban predicament. The character’s tension – arriving at an unusual scene where his family is being interviewed by a winged TV reporter, underscores the impact of transportation challenges on commuters’ ability to attend critical events. The lack of context only amplifies the surreal nature of the situation.
To end the suspense from watching the original video, MOVE IT invites the viewers to book a MOVE IT ride and uncover the true unfolding of events. In the alternate rendition of the video, the storyline diverges, underscoring MOVE IT’s commitment to helping every passenger reach their crucial engagements.
The online video showcases MOVE IT’s pledge to every passenger: “Aabot Ka Sa Ganap”. This promise primarily stands on the platform’s efficient booking time. According to records, compared to the previous year, passengers can now secure a MOVE IT booking in as little as two minutes.
A reliable transportation option
MOVE IT’s confidence in promising “Aabot Ka Sa Ganap” stems from its many efforts to improve the efficiency and productivity of its fleet of rider-partners – ensuring its supply of professional moto-taxi service providers meets the demand of Filipino commuters.
- Improved Supply: The MOVE IT team has expanded its capacity to assess and upskill a larger number of rider-partners. These partners – after undergoing professional training and assessment – are seamlessly integrated into the MOVE IT platform. This year, MOVE IT has launched a rider-onboarding caravan in diverse areas across Metro Manila, Cebu, and Cagayan de Oro – optimizing the allocation of slots for its services in these regions.
- Auto-Accept Booking: The Auto-Accept Booking feature is an opt-in tool designed for MOVE IT rider-partners. It intelligently assigns passengers who are located within a specific radius of the rider-partner’s current passenger’s drop-off point. This feature facilitates back-to-back bookings for rider-partners, thereby enhancing their productivity and enabling them to serve a larger number of passengers.
- Set Destination: Rider-partners’ productivity is enhanced by effectively assigning them passengers who are headed towards their final destination, even while they are on their way home. This efficient allocation ensures that no trip is wasted and maximizes the use of their time and resources effectively.
- Heatmap: This feature strategically directs MOVE IT rider-participants towards areas of high demand, effectively aligning the supply of moto-taxi service providers with locations where a substantial number of passengers are seeking rides.
MOVE IT General Manager Wayne Jacinto shares, “Ang pangunahing layunin namin sa MOVE IT ay tanggalin ang alinlangan ng mga komyuter kung mayroon ba silang masasakyan na maghahatid sa kanila sa kanilang mga destinasyon. Kaya ang simple naming pangako ay aabot ka, kahit ano pa ‘yang inyong ganap. Ang kumpiyansa na maipangako ito ay bunga ng sipag at dedikasyon ng aming libo-libong rider-partners. Mula noong aming relaunch noong 2023, kami ay patuloy na nagtitiyak sa aming mga pasahero na ang MOVE IT ay maghahatid ng serbisyong maasahan, ligtas, at tapat.”
