Mitsubishi Motors Philippines is bringing in its hugely popular lineup—and unveiling a couple of big guns—to the 8th Philippine International Motor Show (PIMS), which happens from September 15-18 at the World Trade Center in Pasay City.
But it’s not all about shiny new cars. Mitsubishi is also showcasing its corporate ambition to make every Filipino’s life better. PIMS showgoers will discover how the brand integrates its core DNA from innovative technologies to the fun and exhilarating world of motorsports, and to its responsibility to society.
RALLIART returns
Highly anticipated to steal the show is the momentous return of the legendary RALLIART brand with the launch of the new Strada GLS and Montero Sport Black Series RALLIART. RALLIART is Mitsubishi Motors’ legendary motorsports brand that defined the performance and style of Mitsubishi vehicles through the years. Mitsubishi Motors conquered numerous rally races around the world such as the World Rally Championship, Paris-Dakar Rally and many more. Driven by the best drivers in the world, Mitsubishi continues to push cars to the limit of their performance.
Mitsubishi Motors learned three key values from its many victories at some of the world’s toughest rally championships. To win those tough competitions, Mitsubishi vehicles should have “high performance,” be “durable and tough,” and have “high levels of comfort” in order to claim victories with confidence. That victorious DNA is embedded in all Mitsubishi cars.
With progressive exposures at extreme motorsport environments, RALLIART provides the excitement and pride that only the owners of Mitsubishi vehicles can experience. The RALLIART brand has fueled Mitsubishi enthusiasts all over the world. And now MMPC is thrilled to bring back the RALLIART brand to Philippines with the new Strada GLS and Montero Sport Black Series RALLIART.
The new Strada GLS RALLIART (2WD AT) is equipped with exclusive RALLIART components as a tribute to Mitsubishi’s rich rally heritage. This special model comes with RALLIART front under garnish, mud flaps, side decals, bed liner, and floor mats. The new Strada GLS RALLIART is priced at P1,429,000.
The new Montero Sport Black Series RALLIART (2WD AT) bears a sportier and imposing presence while maintaining its classy stature. This special model comes with RALLIART front and rear under garnish, mud flaps, side decals, floor mats, and fender arch molding. The new Montero Sport Black Series RALLIART is priced at P2,122,000.
Both the new Strada GLS and Montero Sport Black Series RALLIART models come in two colors, Jet Black Mica and White Diamond (+P15,000).
Strada rally car on display
Further underscoring RALLIART’s return, MMPC will also feature the Strada rally car in this year’s PIMS. This model is the brand’s official entry to the 27th Asia Cross Country Rally or AXCR happening this November 21-26. Dubbed as the toughest rally competition in Asia, the course starts from Buriram, Thailand to the finish line in Siem Reap, Cambodia. AXCR is a grueling, weeklong, 2,000-kilometer cross-country rally that races through the natural terrain of Southeast Asia.
Designed as a test of driving and navigation skill, endurance and teamwork, as well as durability and toughness in a rugged off-road racecourse, the Strada rally car is very much capable of overcoming any obstacle the course has to offer. Back in Thailand, Mitsubishi Team RALLIART has been conducting rigorous testing on the rally car on an undisclosed off-road course. Preparations for this are running smoothly and the team is set to dominate in this competition.
Mitsubishi lineup onstage: Mirage G4, Xpander, L300
Sharing the spotlight with its RALLIART big brothers is the Mirage G4, the latest version of Mitsubishi’s stylish and practical subcompact sedan. Proudly made in MMPC’s manufacturing plant in Santa Rosa, Laguna, the Mirage G4 is the ideal choice for first-time car buyers, young families, and urban dwellers
Recently launched in May this year, the new Mitsubishi Xpander also takes the stage at PIMS. Since its introduction in 2018, many Filipinos have fallen in love with this versatile 7-seater, making it the country’s bestselling MPV. Now with its latest iteration, it offers a more advanced and progressive styling coupled with enhanced levels of comfort and convenience features.
Both the Mirage G4 and new Xpander are equipped with Mitsubishi Genuine Accessories that will surely fit the style and personality of their owners. They will also be available for test drive.
The legendary workhorse and the country’s No. 1 utility van, the Mitsubishi L300 is also present at the show. The L300 is a top choice among Filipino business owners due to its reliable, powerful, and fuel-efficient engine matched with its highly customizable cargo area. The unit on display is dressed up as a hauler for a coffee shop business. This shows one of the many ways where the L300 can be customized for any growing business. MMPC has collaborated with Culture Blends to serve customers with one of the best coffee blends that is perfect for the Filipino palate.
Outlander PHEV: A showcase of Mitsubishi’s electrified mobility
Mitsubishi Motors is also one of the pioneers in EV technology. Back in 2013, Mitsubishi Motors unveiled the Outlander PHEV globally– the world’s most popular plug-in hybrid electric SUV. Since its introduction, it quickly became the world’s bestselling PHEV SUV. MMPC introduced the updated Outlander PHEV to the Philippines in 2020. At PIMS, customers can learn more about Mitsubishi’s PHEV technology as well as test-drive the Outlander PHEV.
To learn more about the Strada GLS and Montero Sport Black Series RALLIART as well as other Mitsubishi cars, visit https://www.mitsubishi-motors.com.ph/
