Mitsubishi Motors Philippines Corporation (MMPC) is set to captivate the heart of visitors at the 9th Philippine International Motor Show (PIMS), taking place at the World Trade Center in Pasay City from October 24 to 27, 2024. With an exciting lineup of adventure-ready vehicles, immersive test drives, and a unique booth design concept, MMPC invites everyone to experience a different kind of adventure.
“Awaken the Adventurous Spirit Within You” booth design
In line with the design concept of Mitsubishi Motors Corporation’s booth in last year’s Japan Mobility Show 2023, MMPC’s booth centers on the theme: “Awaken the adventurous spirit within you. Adventures for all – anytime and anywhere.” Inspired by the call to explore, the booth’s striking mountain design symbolizes the rugged landscapes and adventurous journeys that Mitsubishi vehicles are built to conquer.
Every element of the booth reflects Mitsubishi Motors-ness and brand’s commitment to adventure and exploration. The towering mountain design encourages visitors to tap into their adventurous side, whether it’s going on an off-road journey or discovering new experiences in the city. The showcased models are perfectly aligned with this theme, offering a lineup of vehicles designed for outdoor explorers and everyday adventurers alike.
World premiere: 7-Seater SUV Concept
As announced previously, MMPC hosts the world premiere of a new 7-seater SUV concept – the Mitsubishi DST Concept. Making its global debut at PIMS, the Mitsubishi DST Concept is the centerpiece of the booth. The Mitsubishi DST Concept boasts a refined SUV design with a spacious, high-class cabin for comfortable rides. Its robust handling ensures safe, smooth journeys in any weather or road conditions, making it the perfect three-row SUV for drivers and their companions to get on new adventures.
Adventure-ready vehicles on display
Visitors will be able to explore a curated selection of Mitsubishi’s most adventure-capable vehicles, including:
- All-New XFORCE – Mitsubishi’s latest compact SUV offering, designed for urban explorers who demand style, advanced features and comfort in one.
- All-New Triton Rally Car Replica – Inspired by Mitsubishi’s participation in the Asia Cross Country Rally, this replica model will be first seen at the World Trade Center during 9th PIMS. The unit showcases the toughness and off-road prowess that Mitsubishi Motors is known for.
- All-New Triton – A reliable pickup truck built with purpose for those who seek versatility and functionality in their everyday lives.
- Montero Sport Black Series Ralliart – Equipped with rugged Ralliart accessories, this midsize SUV is built for both city and off-road explorations, combining style and performance in one dynamic package. This special action model was first seen at the 9th PIMS.
- Xpander Cross Outdoor Edition – The ultimate companion for families who love outdoor exploration, this special edition of the Xpander Cross is equipped with additional accessories, making it more adventure-ready. To complete the set-up, it also comes with Ogawa camping gears (tarp tent, two camping chairs and a folding table).
Interactive test drive and off-road experience
MMPC takes adventure beyond the booth with an outdoor display and test drive area, where visitors can experience firsthand the off-road capabilities of Mitsubishi vehicles. The All-New XFORCE is available for a thrilling off-road test drive on specially designed tracks where customers can test the units’ different drive modes. Apart from rugged test drive, regular test drive along the streets of Pasay is also offered for customers who just want to experience the comfort, performance and functionality of these vehicles. These hands-on experiences are a perfect way for customers to discover the real capabilities of Mitsubishi vehicles.
Promos and daily programs
Aside from the carefully planned booth and product line-up, inside the World Trade Center, MMPC will also host exclusive promos and engaging daily programs and performances from popular Filipino artists.
Customers can take advantage of the Php15,000 exclusive discount for the All-New Triton and All-New XFORCE and Php10,000 for Mirage, Mirage G4, Xpander, Montero Sport and L300. This special offer is only available for those who will reserve at MMPC’s booth during the 4-day event.
Aside from the Mitsubishi DST Concept World Premiere, MMPC will also have a daily program until October 27 for everyone to enjoy.
| OCTOBER 24 (THURSDAY) | OCTOBER 25 (FRIDAY) | OCTOBER 26(SATURDAY) | OCTOBER 27 (SUNDAY) |
| 6:00pm – 6:20pm World Premiere of Mitsubishi DST Concept | 2:30pm – 3:00pm SPIT Manila Performance | 2:30pm – 3:00pm Montero Sport Talk with Bela Padilla | 2:30pm – 3:00pm XFORCE Talk with Sam Concepcion |
| 5:00pm to 5:30pm Triton Talk | 5:00pm to 5:30pm Performance from Juan Karlos | 5:00pm to 5:30pm Band Performance from December Avenue |
Inside the mountain landscape at MMPC booth, customers can also immerse themselves in a virtual reality (VR) experience that offers a close-to-reality look inside the Mitsubishi DST Concept. Using the VR technology, visitors can explore the spacious, high-class cabin of this three-row SUV and get a feel for its premium interior design and advanced features long before it hits the road.
Experience the adventure at Mitsubishi’s Booth
The 9th PIMS is by far the most significant motor show MMPC has participated in because of the first-ever world premiere that the brand held.
“Our participation in this year’s PIMS is about more than just showcasing vehicles, it’s about showcasing Mitsubishi Motors-ness and inviting everyone to embrace the spirit of adventure,” said Ritsu Imaeda, MMPC President & CEO.
Join us at the 9th Philippine International Motor Show and awaken your adventurous spirit with Mitsubishi Motors. Visit our booth to see the Mitsubishi DST Concept and Mitsubishi Motors’ latest vehicles, experience our off-road track, and take advantage of exclusive offers.
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