Commemorating six decades of passion and driving fun.
It’s no surprise that till this day, there is no other brand quite like it as MINI continues to turn heads with its iconic design both on and off the track. As part of the celebration, MINI Philippines launched the MINI 60 Years Edition, an exclusive design model highlighting the British origins of MINI and gathered more than 135 MINI owners and their friends together to create a ’60’ formation with their MINI cars at the Eastwood Mega Tent last Sunday, October 20, 2019.
“With its rich heritage and impact on contemporary culture, MINI is more than the car – it is also a lifestyle that celebrates the connections between people, as well as the passion for life,” said Mr Willy Tee Ten, President of MINI Philippines and Autohub Group of Companies. “It gives us great pleasure to bring together the growing MINI community in one place to celebrate this storied brand. We thank all MINI fans for journeying with us, and together, we look forward to the next 60 years!”
All fans and friends of MINI experienced a weekend designed to delight and surprise brand aficionados at every turn. Upon arrival, a special line-up of classic MINI cars were displayed to greet guests. It was a perfect blend of tradition and modernity as the classic cars provided a unique and special backdrop for guests as they got up close with the modern MINI models in the heart of the event – the MINI Monte Carlo, MINI Countryman John Cooper Works, MINI Clubman, and the MINI Convertible.
Guest were also invited to take a walk down memory lane with the MINI History wall. It showcased the rich heritage of MINI and key brand milestones. It also highlighted the legendary sketch of the MINI concept by car designer Sir Alec Issigonis, the brand’s momentous triumph at the Monte Carlo Rally, as well as its presence on television as the Beanmobile in the world-beloved sitcom Mr. Bean.
However, the star of the weekend was the MINI 60 Years Edition, the exclusively designed anniversary model to commemorate six decades of passion and driving fun.
To further celebrate MINI, the guests experienced activities such as live art demonstrations, street magic performance, acoustic acts from local musicians, a special MINI photobooth to memorialise their time at the MINI 60 Years Event, as well as games and raffles conducted by MINI Philippines.
“The MINI community in the Philippines has the most enthusiastic fans who appreciate driving fun, expressive design and premium quality,” said Mr Tee Ten. “It’s fantastic to have so many MINI owners join this milestone event. A big thank you to all of our MINI customers for their continuous support, and we look forward to doing even more with the MINI community in the years ahead.”
