Filipinos love their TV. As one of the world’s biggest consumers of streaming content, Filipinos are virtually glued to their TV sets. Which sort of implies that a watch shaped like a TV would be warmly received.
Personally, I gravitate towards the Mido Multifort TV. I’ve always had a soft spot for designs that are unique and stand out, be it watches or cars. The vintage TV-inspired squarish shape of the Multifort TV is refreshing in a sea of round dials. In an age of large 40-millimeter (or more) dials, a square shape will lend itself to these big displays much better than a rectangular one—especially if you’re talking chronographs.
This is what Mido unveiled very recently in the vibrant city of Bangkok. From quiet confidence with the head-turning Multifort TV, the Swiss brand adds a highly functional complication and a bold aesthetic with the Mido Multifort Chronograph.
A heritage of strength and endurance
First introduced in 1934, the Multifort collection became one of Mido’s most iconic lines thanks to its combination of durability, precision, and timeless design. It was among the first automatic watches to feature water-resistance, antimagnetic protection, and shock-resistance — traits that made it a favorite among pioneers and engineers of its era.
Today, the Multifort Chronograph continues that legacy, embodying a modern spirit — hardworking, ambitious, and always in motion.
An understated yet compelling design
The Multifort TV Chronograph isn’t loud, but it commands attention. It asserts its character with a contemporary silhouette enhanced by a horizontally brushed dial, brought to life by two subtly integrated counters and contrasting details that highlight its personality. Subdials are neatly arranged for that sporty yet elegant balance Mido is known for. Technical and expressive, the Multifort TV Chronograph is built to accompany every standout moment of daily life. It comes with an additional leather strap, offering even greater versatility and comfort.
The 44mm diameter case is available in stainless steel, black PVD, or rose gold PVD finishes, offering options that fit both corporate and casual wear. The robust build, sapphire crystal, and 100-meter water resistance make it perfectly suited for the fast-paced active lifestyle.
Swiss-engineered for everyday excellence
Inside the Multifort Chronograph beats the Mido Caliber 60, a high-precision automatic chronograph movement based on the proven ETA A05.H31. It features push buttons, counters, and a second hand located in the center of the movement. It offers an impressive 60-hour power reserve, so you can take it off Friday night and still have it ticking by Monday morning — a perfect metaphor for endurance and consistency.
Mido has incorporated the revolutionary Nivachron balance spring into this movement. This innovative titanium-based metal alloy reduces magnetic interference and is remarkably robust against impacts and the effects of time. Offering high added value, this technological advance guarantees greater precision and exceptional durability.
The see-through caseback showcases the finely decorated movement, complete with Mido’s signature rotor engraved with a wave-like motif— a subtle detail that appeals to those who appreciate what goes on beneath the surface.
The modern gentleman’s companion
Today’s professionals live in a fast-paced, hybrid world — part digital, part real. The Mido Multifort Chronograph fits that lifestyle effortlessly. Its mix of precision, strength, and understated design makes it equally at home in a boardroom, a casual coffee shop, or a Sunday drive out of town.
Matched with the leather strap for formal days or the stainless bracelet for travel and adventure, it’s a watch that transitions as seamlessly as you do.
Celebrating Swiss heritage
Mido’s growing presence in Southeast Asia signals a new wave of appreciation for fine mechanical watchmaking among local enthusiasts. As more Southeast Asians rediscover the art of Swiss horology, the Multifort TV Chronograph stands out as a timepiece that connects old-world craftsmanship with the dynamic energy of modern life.
For those who value reliability over luxury hype, and elegance over extravagance, the Mido Multifort Chronograph is not just a watch — it’s a celebration of focus, discipline, and quiet success.
