Midea launches new laundry campaign, enhancing the laundry experience and quality of life

(from left to right) Chino Galicia, Product Management Head of Concepcion Midea Inc., Philippines (CMIP); Albert Wong, Deputy General Manager of CMIP; Merril Yu, Chief Experience Officer of Concepcion Industrial Corporation; and Anna Marie Alejandro, General Manager of CMIP

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Dedicated to helping Filipinos discover happiness, home appliance brand Midea has officially unveiled its newest laundry campaign titled “Designed for Convenience”, emphasizing the brand’s holistic approach to enhanced laundry experience for their consumers.

In today’s fast-paced world, where time is a commodity and convenience are paramount, Midea’s latest campaign seeks to enable consumers to complete laundry chores more efficiently, giving them additional time to focus on other important aspects of their lives whether it be work, family, or leisure pursuits.

Through a selection of durable and innovative laundry appliances, the campaign aims to elevate the chore of doing laundry into a hassle-free and enjoyable experience with Midea washing machines’ exceptional key features.

With the One Touch Fuzzy Logic, users are assured with a user-friendly experience, eliminating the hassle of complicated programming. With just one touch, the machine is able to detect the right water to laundry ratio for every load. Midea washing machines also let you do other things in life with its Turbo Wash feature, offering a 40% reduced washing time.

Additionally, their washers promise an optimum cleaning performance with the HealthGuard feature which works together with Auto Clean and Steam Care, making sure that the inner and outer drums are sterilized to avoid secondary contamination and can function with greater washing performance. Wash carefree as well as these can be operated even with low water pressure. 

Juggling chores at once? You need not worry because Midea’s top-of-the-line Lunar Inverter washing machine is powered with an exclusive feature called Smart Control that lets you access them anytime, anywhere through your smartphone, providing utmost convenience for anyone who is always on-the-go.

“Innovation and excellence have always been at the core of our brand, but beyond that, we also keep in mind the experience that each of our products bring to our customers which is what the Designed for Convenience campaign is for.  We want to showcase how our laundry solutions make simple laundry experiences more meaningful through the convenience and happiness they offer, ” says Anna Marie Alejandro, General Manager of Concepcion Midea Inc., Philippines.

The event featured Midea’s topnotch array of economical washing machines ranging from Front Load and Top Load variants. Their laundry solutions efficiently perform even with low water pressure, and the Top Loaders are backed with the Trinity Cleaning System, ensuring optimal cleaning.

Attended by content creators and media guests, the event also featured a laundry organization masterclass led by Renelyn Tan-Castillejos, Tidying Coach and certified KonMari Consultant, who shared the basics of the KonMari method of organizing as well as its benefits for a more efficient home.

Its dedication to uplifting consumer experience through timeless memories with their products and services underscores Midea’s commitment to world-class innovations that allow more time for individuals to concentrate on other significant areas of life.