Michelin introduces ‘Michelin LTX Trail’ to capture the booming high-rise pickup & SUV market

Boasting on- and off-road versatility with extra longevity, safety made to last, and low noise levels.

Michelin has recently launched the MICHELIN LTX Trail tire, its on- and off-road tire, specifically designed for high-rise pickups and SUVs. The tire offers an extended lifespan, long-lasting safety with excellent wet braking performance – even when worn, and lower interior noise levels for a more comfortable ride. With this versatile tire that performs well on paved and unpaved roads, driving with confidence and safety is enabled, regardless of the road condition and destination. 

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Daesy Natalya – Country Lead for the Philippines revealed: “At Michelin, we never stop innovating to enable people to move around more freely, safely; and to live a better life in motion. The new Michelin LTX Trail serves as the perfect fit for consumers, who own a pick-up or SUV and whose lifestyle demands the ability to reach on- and off-road destinations, for work or pleasure. This tire is designed for multi-purpose use, 80% on-road and 20% off-road driving. It gives drivers a safe and comfortable ride on the road, and still being able to take them off the road when needed; and has the ability to handle different types of terrain – ranging from city commuting, wet road, highway driving, to light and moderate off-road.”  

“Michelin LTX Trail is a great match for the increasing popularity of SUVs, which is projected to grow 5.6% year-on-year, from 2021 to 2026. It is suitable for both 4×2 and 4×4 high-rise pickups, and SUVs – such as Toyota Hilux, Toyota Fortuner, and Nissan Navara,” added Daesy Natalya. 

The MICHELIN LTX Trail features 3 major advantages: ✦ 41% longer mileage¹ with the RallyForce2 Tread Compound that provides better durability and maximum service life for both on and off-road use, and a new tread design with the Biting Shoulder that wraps from the tread down the sidewall, to protect against sidewall aggression and ensure greater off-road performance and traction.  

✦ Long-lasting safety, even when worn, with Variable Thickness Sipes that provide improved contact patch for better handling, grip and braking performance. On wet roads, when compared to its premium competitors, the MICHELIN LTX Trail stops 3.1 meters shorter when new, and 4.6 meters shorter when worn². On dry roads, when new, it stops 3.8 meters shorter³. ✦ 19.8% lower 

sound pressure level⁴, thanks to Duo-Harmony Blocks featuring two different block shapes in the tread’s center that spread the pattern noise energy across a wider spectrum, for a quieter and calmer driving experience. 

In the Philippines, the MICHELIN LTX Trail is now available in 15 sizes, with rim dimensions ranging between 15 and 18 inches, at Michelin’s authorized tire dealers across the nation. For more information, please visit www.michelin.ph. 

¹ Based on third-party tread wear test, using 265/65R17 LTX TRAIL 112T tires on a 2013 Toyota Fortuner. In the test, conducted by TUV Rheinland Thailand Ltd. upon Michelin’s request from March to April 2021 in Thailand on the Saraburi to Chachengsao route; the MICHELIN LTX Trail lasted 41% longer than the leading competitor tires. Actual on-road results may vary under different weather, vehicle models, or tyre tread life conditions. 

² Based on third-party wet braking test for worn tyre [buffed to 2.0mm remaining tread depth], at 0-80 km/h using 265/65R17 LTX TRAIL 112T tires on a 2020 Toyota Hilux Vigo. In the test, conducted by TUV Rheinland Thailand Ltd. upon Michelin’s request in March 2021 at Chang International circuit, Buriram, Thailand; the MICHELIN LTX Trail stopped 4.6m shorter than the premium competitor tires. For new tire, the wet braking test result was 3.1m shorter. Actual on-road results may vary depending on driving habits, vehicle models, or tyre pressure. 

³ Based on third-party dry braking test for new tire, at 0-80 km/h using 265/65R17 LTX TRAIL 112T tires on a 2020 Toyota Hilux Vigo. In the test, conducted by TUV Rheinland Thailand Ltd. upon Michelin’s request in March 2021 at Chang International circuit, Buriram, Thailand; the MICHELIN LTX Trail stopped 3.8m shorter than the premium competitor tires. Actual on-road results may vary depending on driving habits, vehicle models, or tyre pressure. ⁴ Based on third-party interior noise test at 100km/h cruising speed, using 265/65R17 LTX TRAIL 112T tires on a 2020 Toyota Hilux Revo. In the test, conducted by TUV Rheinland Thailand Ltd. upon Michelin’s request in March 2021 at Chang International circuit, Buriram, Thailand; the MICHELIN LTX Trail’s Sound Pressure Level was 19.8% lower than the premium competitor tires. Actual on-road results may vary depending on driving habits, vehicle models, or tire pressure.