MG Philippines launches “Made Global. Made Great.” campaign at MIAS 2025

MG Philippines proudly unveils its latest brand campaign, “Made Global. Made Great.”, at this year’s Manila International Auto Show (MIAS). The campaign celebrates MG’s unique fusion of British heritage, global scale, and forward-thinking technology—setting the tone for a new chapter in the brand’s journey in the Philippines.

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Rooted in a rich automotive legacy that spans over 100 years, MG has evolved into a globally respected brand known for stylish design, cutting-edge features, and smart mobility solutions. The “Made Global. Made Great.” campaign is a powerful testament to MG’s commitment to deliver world-class vehicles that resonate with the modern Filipino driver.

“This campaign is more than just a tagline—it’s a reflection of who MG is today,” says Karl Magsuci, Vice-President for Operations of of MG Philippines. “We are a global brand with British roots and a strong presence in over 20 countries. Through this campaign, we aim to reinforce our promise of innovation, quality, and driving excitement for every Filipino car owner.”

Showcasing MG at MIAS 2025

The campaign’s official launch at MIAS 2025 will feature the latest MG lineup, showcasing vehicles that blend global sophistication with practical innovation—from efficient gasoline engines to future-ready electric mobility options. Guests and media attendees can expect an immersive booth experience that reflects the brand’s global ambition and local relevance.

As MG continues to expand its footprint in the Philippines, “Made Global. Made Great.” underscores its renewed focus on delivering value, style, and substance to a new generation of car buyers.