Meet Volvo’s First

For Volvo owners, it’s not about driving a great car. It’s about making a statement

HARI, the official distributor of Volvo in the Philippines, unveils Volvo’s First, a compelling video series that goes beyond engineering excellence to throw the spotlight on the essence of Volvo ownership–real people living with passion, purpose, and authenticity.

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More than just a showcase of world-renowned automotive safety, Volvo’s First is a celebration of individuals whose journeys are shaped by family, tradition, and ambition.

Journeys marked by Volvo’s unwavering commitment to protecting lives.

From a retiree savoring the freedom of her dream car to an entrepreneur honoring his father’s legacy; from a passionate gearhead preserving a storied classic to a filmmaker finding inspiration on the road. Every story is distinct, yet all share a singular truth, which is a deep connection to the drive that defines them.

“Volvo owners are a class all their own. They understand what it means to be truly alive. They live with intent, valuing authenticity over fleeting trends. For them, safety is not just a priority but a conscious choice that fuels their confidence, freedom, and joy every single day,” shares HARI Vice Chair, President, and CEO Maria Fe Perez-Agudo.

The series is Volvo Philippines’ next major salvo under the Being Alive campaign.

Being Alive is a call to embrace shared responsibility for safer roads. Whether behind the wheel, enforcing regulations, or simply looking out for one another, every individual plays a role in shaping a culture where safety is not an afterthought, but a way of life.

Volvo’s First brings the global brand’s safety philosophy closer to home through heartfelt, proudly Filipino narratives. “These stories resonate because they reflect the way we live—where the protection of what matters most is seamlessly woven into the way we move through life,” Ms. Agudo adds. Viewers will meet believers whose stories reveal more than their love for a great automobile. It is about people whose journeys embody confidence, smart performance, and a deep-rooted belief in a car that protects lives so that they can live theirs to the fullest.

Watch Volvo’s First on Volvo Philippines’ social media channels. For more information on Volvo’s road safety advocacy and upcoming events, visit the Volvo Philippines website or follow their official channels.