Maya issues 50k+ credit cards in 3 months

Next-level partnership (L-R): Mr. Angelo Madrid, Maya Bank President; Mr. Jeffrey Navarro, Country Manager for Visa Philippines; Ms. Mags Surtida, Head of Credit Cards Business, Maya Bank; Mr. Orlando Vea, Maya CEO and Founder; Mr. Lowell Yu, Landers Superstore Chairman; Mr. Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder; Mr. Bill Cummings, Chief Transformation Officer, Landers Superstore

Advertisement

Maya, the no. 1 digital bank in the Philippines, has issued over 50,000 Landers Cashback Everywhere Credit Cards in just three months, making it one of the fastest-growing credit cards in the country today. This rapid uptake of this co-branded offering with Landers Superstore is driven by substantial rewards and high-tech experience.

Getting a credit card remains difficult for many Filipinos. According to a 2021 Bangko Sentral ng Pilipinas survey, 56% of adults found the credit card application process challenging, and by 2023, only 15% of adults had a credit card, according to TransUnion.

Maya addresses the gap, offering a fully digital application and approval process that allows users to start spending online instantly —a solution that resonates with those tired of traditional banking hurdles. Customers only need a Landers membership and a Maya account.

Currently, millennials account for over half of the cardholders, while Gen Z, often locked out due to lack of credit history, makes up 15%. The card has also penetrated traditionally underserved areas, with 61% of users residing outside Metro Manila. Notably, 42% of the Cashback Everywhere cardholders do not have another credit card.

“Our entry into credit cards with the Landers Cashback Everywhere is a major milestone for Maya. We continue to launch new products to become a deeper part of our customers’ daily lives—from routine purchases to helping them meet larger financial goals,” said Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder.

A high-tech credit card experience

The rapid growth of Maya’s credit card is driven by a blend of attractive rewards and a digital-first, easy-access experience. Cardholders enjoy 5% cashback at Landers, 2% on dining, and 1% on all other purchases—some of the most rewarding offerings in the market today.

But it’s the seamless, digital nature of Maya’s card that has set it apart. Users complete the application straight from the app and can start using their virtual card right after approval for online spending.

Advanced features like dynamic CVV for added security, real-time spending limits, and digital management of credit lines give users total control—without ever stepping foot in a bank.

“The early success of the Landers Cashback Everywhere card shows we’re breaking barriers for the unhappily banked,” said Angelo Madrid, Maya Bank President. “By embracing a high-tech approach, we’re reshaping what credit means—making it fast, rewarding, and accessible to all.”