Maurice Lacroix expands into the Philippines with its new local partner, Watchworks

Maurice Lacroix hosted an event in Manila, announcing its expansion into the Philippines, working in collaboration with its new local partner, Watchworks. With its vast experience of selling and servicing watches for several Swiss brands and an illustrious reputation for delivering high standards of customer care, the Philippines based company proved an obvious choice for Maurice Lacroix.

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Stéphane Waser, Managing Director of Maurice Lacroix stated, “The Philippines is a huge country with a population of around 113 million people. For some time, we have been eager to bring our collection of urban-themed watches and sell them within this dynamic, fast-growing nation. With Watchworks we now have a local partner with the expertise to make this a reality. It has a strong track record of delivering high standards of professionalism and impressive standards of customer care within this important market. Now, the citizens of the Philippines are able to experience first-hand a taste of the Swiss Jura and its legendary watchmaking expertise.”

Louis Ong, CFO of Watchworks remarked, “We have witnessed an increasing number of our clientele falling for the charms of Swiss watchmaking. Indeed, it is fair to say there has been a notable surge in interest as consumers discover contemporary watches online. With the arrival of Maurice Lacroix and its various collections such as the AIKON, MASTERPIECE and PONTOS, we are now in a position to satisfy local demand for the brand’s watches. The designs of the models, the impressive Swiss craftsmanship and the company’s reputation for delivering high perceived value, ensure we deliver a winning package, providing a strong foundation for an enduring relationship between our two companies.”

With the advent of this new partnership, both companies look forward to shared success in this important, strategic market.

YOUR TIME IS NOW WITH MAURICE LACROIX

For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.