The COVID-19 pandemic has affected our nation for more than 1 year and a lot of brick-and-mortar businesses suffered since the beginning. While many entrepreneurs held back to adapt, most of them thrived in the digital space. Maricar Reyes shares her experience in keeping Maricar’s Chocolate Cakes up and running amidst the pandemic with Lalamove as a reliable delivery partner.
Hootsuite and We Are Social revealed a digital statistic that 64% of Filipino internet users are spending more time on social media, with 23% indicating increased activity in online shopping. With consumers opting to purchase items online, digitalization was embraced by many entrepreneurs and the importance of third-party courier services strengthened even further.
Maricar’s Chocolate Cakes has been serving delectable cakes in gold tin cans since 2015. Their moist chocolate cakes have been all the craze since its launch. Over the years, they came up with two more cake variants — coffee and ube-cheese, served in smaller jars. Fast forward to 2020, the pandemic restrictions rendered the nation immobilized and this made Maricar concerned for her business.
“Prior to ECQ, majority of our customers preferred visiting our physical stores and booths at bazaars. We needed to shift the way we did things in order to keep everyone safe, and reach our customers who are now staying home” shares Maricar.
With this worry in mind, Maricar’s Chocolate Cakes persevered to keep serving their loyal customers. They chose to rely on their business partners to continuously remain operational, one of which is Lalamove. Maricar Reyes has trusted Lalamove even before the pandemic because of their convenience and tested reliability.
“Lalamove was our courier of choice since 2018, not just for our cakes, but for pick-up and delivery of other items needed for business.” shares Maricar. “They are also the courier we suggest to our customers for their cake pickups. I find their app simple and easy to use. Delivery fees are distance-based so the prices are more stable, compared to other couriers. The frequent discount vouchers are a happy bonus, too!” she adds.
Eventually, every business will have to make the transition to the digital space to keep up with these trying times. Ultimately, it is safe to say that Maricar’s Chocolate Cakes will continue to make people feel special with the help of Lalamove.
