Luxury and fitness in perfect sync – the 2020 TAG Heuer Connected

The TAG Heuer Connected combines modern smartwatch technology with the classic watchmaking expertise of the premium Swiss Watchmaker, TAG Heuer.

Design and build

It features a scratch-resistant touchscreen sapphire crystal dial, back sensors, faceted horns, a fixed ceramic bezel, push buttons and the famous branded crown. Keeping it together is a classy black rubber strap with steel folding clasp push-buttons. The timepiece retains traditional chronograph features such as its black and silver bezel and numerous sub-dials. Within these sub-dials the user can customize whatever it is they want to display on their watch.

These customizations include a GPS, Compass, Accelerometer, Gyroscope, Heart Rate Sensor, Step Counter, and so much more. It can even be used to record performance in a range of specific activities and sports at the press of a button, from bicycling and running to golf and general fitness. For instance, the golf feature allows you to access the 2D/3D plans of 39,000 courses through satellite and thus determine the distance to obstacles or from strokes. All of these features can be controlled via the touchscreen or through the crown and push buttons. 

Upon opening the box of the TAG Heuer Connected, you are greeted with a user guide and instruction manual, a travel case with the watch inside, and a charging dock. Included accessories are a USB Type-C cable, a power socket, and a small towelette to wipe the touch dial with.

The watch itself features a sizable 45mm steel case, a fixed ceramic bezel, and water resistance up to 50m. It also features a 1.39″ OLED display with 454×454 pixels. The TAG Heuer Connected has three push buttons on the right: the top button accesses the TAG Heuer Sports app which will work with the variety of sports and physical activities mentioned earlier. The middle crown activates a timer while the bottom button is a stopwatch. The stopwatch when started is modeled off a proper TAG Heuer chronograph while the timer has a more analog look onscreen. The crown reacts well to the user’s touch, also allowing you to access numerous apps and help you navigate through the device. Additionally, when you touch and hold the screen of the TAG Heuer Connected you can change the watch face to whatever theme or image suits your personal style. 

Features

Swiping up on the watch’s screen shows you your notifications, while swiping down lets you see some of your settings like Battery Saver Mode, the Phone Ringer, Flashlight, Screen Off, Do Not Disturb, Airplane Mode, and more. Swiping right brings you your Google News feed and events saved in your Calendar. Swiping left meanwhile shows you your current sports sessions. If you swipe left twice, it will show you your heart rate, and if you swipe even further left it will show the heart points you achieved for the day (such as if you reach your goal step count). In addition, the watch contains a lot of Google Fit apps like Fit Breathe, Fit Heartrate, and Fit Workout. 

Battery

The 430Aah battery of the TAG Heuer Connected lasts over 24 hours and requires a charging time of 1 hour and 30 minutes from zero to full.

Connectivity

The watch can connect to WiFi and Bluetooth 4.1, along with location services such as GPS, GLONASS, BeiDou, and QZSS. The watch runs on Wear OS by Google which you can download on both Android and Apple systems. There are quite a number of apps you can download no matter your OS like fitness, games, productivity, watch faces, and media like Spotify and Google Play Music. The watch also has a voice activated Translator which is perfect for travelers needing help with native or foreign translation. 

The TAG Heuer Connected retails for ₱125,300 here in the Philippines. It’s certainly a lot pricier than an Apple iWatch or even Garmin’s flagship smartwatch. But at the same time it is a TAG Heuer in essence, and as such comes with all the premium features you expect from the Swiss watchmaker. It pushes the brand’s renowned watchmaking skills and spirit into the 21st century with its modern technology and bold features never seen before in their catalogue.