L’Oréal marks its largest and most advanced portfolio of beauty innovations powered by tech at Viva Technology in Paris last June, marking its ninth year at Europe’s foremost technology conference. L’Oréal showcased its latest innovations on the market for more personalised, inclusive and sustainable beauty, as well as first looks of upcoming launches. These include L’Oréal Longevity Integrative Science to target the root causes of biological aging; vertical farming technology for AI-enabled cultivation of plant-based ingredients; YSL Beauty Hyper Look Studio for recreating trending makeup looks; and L’Oreal Paris Beauty Genius with Agentic AI and WhatsApp integration to deepen consumer connections.
New advances in technology have always shaped how Filipinas consume beauty products. Filipinos scroll an average of 3 hours 34 minutes on social media every day, according to Meltwater. Beauty experiences are evolving and deeply personalized—think AI virtual try-ons, selfie-driven skin scans and AR filters embedded directly in social feeds so discovery and checkout happen in one swipe. Yet, values matter too. According to NielsenIQ’s 2024 Consumer Outlook, a growing number of Filipino shoppers—especially Gen Z and millennials—are showing increased preference for sustainable, clean-label, and bio-based products as part of a broader shift toward values-driven purchasing. This heightened environmental awareness aligns closely with traditional Filipino values of “malasakit” (care or empathy) and community responsibility. Integrating these eco-conscious innovations with dynamic, personalized digital technology is crucial for brands aiming to engage and retain today’s ethically minded and digitally empowered consumers. This is where L’Oréal’s new innovations shine through.
“As the leader in BeautyTech, we are expanding into new beauty frontiers by joining forces with a unique ecosystem of external partners who, alongside our L’Oréal experts, bring to life beauty innovations that reach consumers’ unmet beauty needs and desires,” said Barbara Lavernos, Deputy Chief Executive Officer in charge of Research, Innovation and Technology, L’Oréal Groupe. “This 2025 edition is L’Oréal’s boldest VivaTech yet, with future-ready, high-impact innovations for longevity, sustainability, consumer care, and creative services that together, represent a new era of tech-powered beauty.”
The portfolio displayed at VivaTech comprised solutions being presented at the event for the first time, in addition to existing offerings available to both consumers and industry stakeholders:
L’Oréal Longevity Integrative Science offers prevention rather than repair. Its AI cloud tracks nine biological hallmarks of ageing—including UV-induced DNA damage and inflammation from traffic fumes common in any cities—so a personalised plan can begin well before fine lines or dark patches appear. A quick in-store test with the Lancôme Cell BioPrint “lab-on-a-chip” scans a single drop of skin serum and, in about ten minutes, reveals your biological skin age—helpful for morena and mestiza complexions alike, which often show uneven tone before wrinkles. To act on those findings at home, the Rénergie Nano-Resurfacer 400 Booster uses a 400-tip nano-chip to open invisible micro-channels in the stratum corneum, allowing brightening and firming actives to reach deeper layers. The result is clinic-level care in the comfort of your home.
Replacing fragile supply chains, Interstellar Lab “BioPods” grow botanical ingredients in sealed vertical farms that use 95 percent less water and shrug off cyclones. Fragrance takes a lighter footprint, too: Osmobloom captures scent molecules from living flowers without picking a single petal. AirLight Pro, an infrared hairdryer developed with Zuvi, drying hair 21 percent faster while cutting energy use by 19 percent and boosting shine by 55 percent
In its Beauty Services frontier, L’Oréal spotlights four intelligent platforms that reshape how consumers seek advice and shop: Beauty Genius on WhatsApp, created with Meta, embeds a 24-hour AI adviser in the country’s most-used chat app, instantly analyzing selfies, local weather and budget to return step-by-step routines and shoppable links. La Roche-Posay Spotscan + Coach combines dermatologist-grade AI acne analysis with Calm’s breathing and sleep modules to ease the stress-breakout cycle common in the archipelago’s humid climate. Noli, an AI marketplace born from over a million face scans and thousands of formulations, curates just-for-you product lists that match morena skin tones and ship via local couriers. Agentic Consumer Care, powered by Salesforce generative AI automates routine queries which improve the group’s overall customer service.
YSL Beauty’s Hyper Look Studio turns the endless scroll into a live makeup playground: it pulls real-time looks from TikTok and Instagram, then projects them onto guests’ faces in high-definition AR. Behind the screen, L’Oréal’s CreAltech content lab harnesses generative-AI partners such as Google and Adobe to spin up thousands of on-brand images, captions and short-form videos—fuel for local marketers and creators who must speak to diverse skin tones, dialects and platforms at the speed of a trending hashtag.
