There is a certain sense of anxiety for women when we get our hair cut, especially if the cut is particularly drastic. So we’ll take all the help we can get, even from a mobile application.
L’Oréal Professionnel helps ease anxiety with Style My Hair. The Android and iOS app contains an extensive catalog of hairstyles and hair colors that let you can virtually see what a certain hairstyle and hair color will look on you. Just upload your photo and play around with hit.
The Style My Hair app is more than a hairstyle and hair color test lab, though. L’Oréal Professionnel believes the social media aspect and hair maintenance components make it an “all-around go-to resource for all things hairstyle.” You can share your looks on your own hair gallery and view accompanying L’Oréal Professionnel hair care products to help maintain your chosen look.
French fashion and beauty website PureTrend provide the vast and varied looks featured on the app, including a substantial in-app discussion of each look. Looks are trend-based and can be personally curated by users through an accessible “like” button. The Style My Hair app virtually simulates the salon experience since you can also modify your choices based on cut, color, color intensity, and hair length.
You can also simply tap on the Find My Hairdresser option to locate the nearest L’Oréal Professionnel hair expert that could execute their virtual hair look in real life. The app will also be used to aid L’Oréal Professionnel hair experts in prescribing looks for their clients.
The Style My Hair App is available for download for Android 4.0 or up and for iOS 7.0 and above.
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