LIVIN’ LAVIDA! Volkswagen puts the Lavida in the Club

Volkswagen celebrated its sixth anniversary in the Philippines with an expansive family-themed mall display held at the Trinoma Activity Center in EDSA, Quezon City over the weekend.

Advertisement

The two-day event showcased Volkswagen’s six years in the local automotive scene, underscoring its multi-faceted efforts to be even more accessible to more Filipinos, and offering better opportunities to experience the unique motoring lifestyle of the iconic German carmaker.

Highlighting the weekend celebration was an 8-car display of the Santana, Santana GTS, and Lavida with the Club Edition and Club Edition+ packages as dealer options.

 

The introduction of the Lavida Club Edition and Club Edition+ serves as Volkswagen Philippines’ “special gift” for all VW enthusiasts. This anniversary package includes accessories such as the distinctive Club Edition decals, body kits (front and rear spoilers and side skirts), bigger and sportier 18-inch rims and wheels, and a touchscreen audio package with a Kicker speaker system (for the Club Edition+) — for just an additional P129,000 for the Club Edition and P179,000 for the Club Edition+ to go on top of the P1,171,000 retail price of the Lavida.

Volkswagen also showcased its Child Safety Initiative (CSI) campaign with its Steps to Safety module that addresses pedestrian safety for kids and  parents. The CSI campaign, which has been attended by 11,114 kids and 7,939 parents since it began in 2015, has been recognized by the prestigious Anvil Awards, the Driven to Serve Awards of the Society of Philippine Motoring Journalists (SPMJ), and the Stig Awards of Top Gear Philippines.

In his welcome remarks, Volkswagen Philippines’ president Felipe Estrella characterized the first six years of the company as “growing the family.” “For us at Volkswagen Philippines, it has always been about getting the family involved in experiencing the motoring lifestyle and experience that only Volkswagen cars can offer. Volkswagen Philippines may have been back in the country for just six years, but the global history and heritage of the Volkswagen brand has been around for many generations,” Estrella explained.

He also revealed that there are now around 6,000 Volkswagen customers. “Our birthday wish is for our community and ‘family’ to increase. For every client driving out of our dealers with his or her new Volkswagen car, that wish is being granted.”

To grow this Volkswagen family further, Estrella said that Volkswagen Santa Rosa in Laguna province was inaugurated last August 16, and soon, its first dealership in Mindanao — Volkswagen Cagayan de Oro — would also open.

To entice even more Filipinos to drive away in a Volkswagen, special cash discounts have been offered for the Lavida (less P85,000), Santana MPI MT (less P30,000), and Santana MPI AT S and SE (less P10,000), to go on top of the free Periodic Maintenance Services (PMS) for the first three years for these models.