Lion Pride: The new look of Peugeot dealerships in the Philippines

PHOTO: THE NEWLY-OPENED PEUGEOT PASIG UNDER THE GATEWAY GROUP AT ITS NEW LOCATION AT 56 E. RODRIGUEZ JR. AVENUE CORNER CAPARAS STREET, BAGONG ILOG, PASIG CITY.

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Peugeot Philippines continues to strengthen its brand presence across the country with the recent unveiling of three redesigned dealer facilities that reflect the new global design of Peugeot showrooms: Peugeot Bulacan¹, Peugeot Manila Bay, and Peugeot Pasig.  

The new look is centered on the redesigned Peugeot logo, a new coat of arms that incorporates the lion’s head, rather than a full body like the outgoing design.  The new and updated lion logo introduces a new visual identity for Peugeot, with a focus on minimalism and more elegance, which supports the brand’s shift upmarket.  

The new visual identity is reflected through the updated design of Peugeot showrooms, starting with a modern and inviting façade, which prominently displays the new Peugeot logo, the brand name in a new font, and the dealership locator against a wall of vibrant blue.  

Inside, the showroom is minimalist in design, with a comfortable central space that allows the cars on display to be the main attraction on the floor.  Walls are predominantly in white, which help to achieve a cleaner and aesthetic feel to the space.

“As we expand our network across the country, it is vital that our customers see how each dealership reflects our new brand identity, which links our strong heritage and our vision for the future.  We want our brand promise of allure to resonate strongly with our customers, from the moment they walk into our showrooms, to their purchase of a new Peugeot and when they come back for service,” said Maricar Parco, brand head of Peugeot Philippines. 

Peugeot is on track with its plan of opening more showrooms and service centers across the country.  New facilities are due to open in BGC, Iloilo and Cagayan de Oro, bringing their total to 14 locations this year.  

The Lion Brand is also progressing towards improving service reliability and parts availability in all its service centers.  Stellantis, manufacturer of Peugeot, has accredited Eurorepar Car Service as supplier for maintenance parts. With Eurorepar’s proven reliability and full range of replacement parts, Peugeot owners with out-of-warranty vehicles now have an option for more reasonably priced parts and can continue to enjoy Peugeot service at authorized service centers. 

Customers can enjoy added peace of mind with Peugeot’s Emergency Roadside Assistance (ERA) program. Supported by Ibero Asistencia, a global provider of roadside assistance services, the ERA program will cover vehicle recovery, towing, fuel delivery, flat tire replacement, locksmith service, and battery boosting among services.  Every brand-new vehicle purchased comes with one (1) year free ERA.

Peugeot Philippines hopes to continue its winning streak in 2023 by focusing on their customers’ mobility needs and surpassing their expectations. Parco further added, “Everything we do, every experience we offer, epitomizes the power of allure.  It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life.”  

Visit https://www.peugeot.ph to know more about Peugeot and its dealership locations.

¹Peugeot Bulacan is currently on soft opening and scheduled to formally open to the public in the third quarter of this year.