Liverpool FC has unveiled its brand-new Nike home and training kit for the 2021/22 season, which is available to pre-order from today. Taking inspiration from the 1964 season, during which time the Reds were under the management and instruction of Bill Shankly, this season’s home kit captures the glow of a bright red colourway. In 1964, LFC introduced a full flooded red kit for the first time in the club’s history on the basis it would provide them with a psychological edge, with Shankly famously saying that ‘red is for danger and red is for power’. This set the foundation for their dominance in football for years to come. Inspired directly by that decision, the men’s and women’s team will be walking on to the pitch with a full red kit detailed with bolted pinstripes and bright crimson sleeve cuffs and neckline – representing power, energy and danger.
With deep-rooted club history meeting contemporary style, the jersey is completed with a fossil-coloured swoosh and crest – a nod to jerseys of the 90s. The green neck tape features a thread of stripes which are ever-present in the home collection. Standard Chartered Bank has a fresh new look. Bold, vibrant and digital-friendly, the brand is fit for a new era. First team player, Virgil Van Dijk, said: “It’s lovely to see the perfect blend of our heritage and Nike’s jersey innovation for our home kit. Being part of the swoosh family for years, they’ve been at the forefront of sustainable design, and it goes a long way into making our sport a greener one. I can’t wait for the fans to see it in person.”
This will be the Reds’ most sustainable kit yet, with the shirts that players will wear on the pitch as well as the replica jerseys for the fans having been constructed with 100% recycled polyester fabric, which is made from recycled plastic bottles. Plastic bottles are collected, cleaned and melted down to produce a high-quality yarn for manufacturing and is part of Nike’s wider Move to Zero initiative, with football apparel leading the way in sustainability. The new kit and selected training kit will be available for pre-order online from the official Liverpool FC online store and will go on general sale for purchase in-store and online from Thursday 3 June. The new full training and lifestyle range will also be available in store from Thursday 3 June.
As with previous seasons, the club is offering a 10% discount off the price of the home shirt to all LFC official members. New for this season, the Reds are extending this offer out to UK key workers via Blue Light and Network, and also to students in the UK via Student Beans. More information on eligibility and how to redeem the discount can be found here. Fans who purchase any home shirt before 9am on 7 June will also receive a £10 Liverpool FC retail voucher to spend in store or online in July. The 21/22 Liverpool FC home kit will be worn for the first time against Crystal Palace in the Premier League on 23 May. For more information please visit: www.liverpoolfc.com/store.
