Lazada Philippines has set a new record on the first day of its highly-anticipated shopping event. On November 11, Filipino shoppers checked out more than 400,000 items on the website and mobile app.
“Online Revolution is the biggest online shopping event in the Philippines and Southeast Asia.” said Inanc Balci, CEO of Lazada Philippines. “We created Online Revolution in 2012 to encourage more consumers to experience the benefits of shopping online. Every year we see a larger pool of online shoppers, with growing diversity across generations and geographical locations. This was once again confirmed this year, as we saw consumers ordering from places as far as Bongao, Tawi-Tawi to purchase international and local brands not previously available to them. This makes us very excited about the future”
The operations team was in full swing as items shipped from the warehouse were 22x more than an average day. The shortest lead time from checkout to delivery was a record-breaking 8 hours, a feat worth celebrating at the Lazada warehouse. The first 11.11 delivery was received by a customer at 10:29am.
Filipinos were truly in a Christmas shopping frenzy. With deals starting from midnight, shoppers spent about seven minutes on the Lazada’s website and fourteen minutes on the Lazada mobile app. In the first minute of the sale alone, a total of 241 items were checked out, ending the day with more than 400,000 items.
11.11 is only the beginning of a month long sales event. During the next 4 weeks, Lazada will tailor its offering to all its customers’ interests with a weekly curated selection of items for beauty fans, supermoms and families, techies and fashionistas. The deals extend over 17 product categories including Fashion, Health & Beauty, Home & Living, and Electronics.
Customers also get a chance to win an Isuzu D-Max and Turkish Airlines international roundtrip tickets with a minimum purchase. Join the Christmas shopping craze by visiting www.lazada.com.ph or downloading the Lazada Mobile App for free.
